BlackDrop Ituaiga Igoa by Aleks Brand is a highly esteemed winner of the very prestigious 2020 A' Design Award Ario in Mamanu Ata Fa'atusa Competition Category.

ArioAta Fa'atusa· 2020

BlackDrop Ituaiga Igoa

by Aleks Brand

Client: Aleks Brand

A' Design Award Ario Winner in Ata Fa'atusa Category

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Verified Award Winner

Verify Award Status for #102722

View at A' Design Award Press Release Award Badge

Colors

The Design

About BlackDrop Ituaiga Igoa

Ole mea lenei a le Brand Brand Strategy ma Identity Project. BlackDrop o se filifili o faleoloa ma ituaiga e faʻatau ma tufatufaina kofe. BlackDrop o se tagata lava ia poloketi amata ona atiaʻe e faʻatulaga le leo ma le faʻatonutonuina o le tagata lava ia pisinisi tumaʻoti. O lenei Brand Identity na faia mo le faʻamoemoe e faʻatulaga ai Aleks o se faufautua maufaatuatuaina faufautua i le nofoaga amata. BlackDrop o loʻo tu mo se faʻailoga mimiti, faʻaonapo nei, manino e faʻataʻitaʻia e avea ma se taimi umi, iloa, pisinisi-taʻutaʻua ituaiga.

The Recognition

About the A' Design Award Ario

O le A' Design Award Ario na manumalo ai BlackDrop Ituaiga Igoa, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina BlackDrop Ituaiga Igoa e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. BlackDrop Ituaiga Igoa o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a personal Brand Strategy and Identity Project.
BlackDrop is a chain of stores and brand that sells and distributes coffee.
Tags: coffee, tech, startup, black, simple logo
Production Technology: Adobe Creative Suite
Design Challenge: Figuring out a way to match coffee feel and look with tech feel and look was the biggest challenge considering that each has very different attributes from the other. To communicate successfully with coffee lovers and catch their attention, but to position BlackDrop as a tech brand at the same time was the ultimate goal.
Research: The research objective was to find as many coffee brands as possible that are doing something that is totally unexpected. The focus was on a startup industry and creative communities. The goal was to find out what makes coffee brand appealing to startup founders and teams.
Inspiration: BlackDrop is a personal project initially developed to set the tone and creative direction for my personal freelance creative business. I've created this Brand Identity to position myself as a trusted brand consultant in the startup community. BlackDrop stands for slick, contemporary, transparent startup brand that aims to become a timeless, recognizable, industry-leading brand.
Project Duration: 1 month, Belgrade
Operation Flow: BlackDrop brand identity is designed in a way to provoke the audience and put a smile on their face, just for a moment. It is a success if potential customers after seeing it think of it as a brand of a great quality and thoughtful team behind it.
Team Members: Aleks Brand