Grundig Serenity Na Faia Lauti by Mert Ali Bukulmez

Grundig Serenity Na Faia Lauti by Mert Ali Bukulmez is a highly esteemed winner of the very prestigious 2020 A' Design Award Ario in Mamanu Masini Fale Competition Category.

ArioMasini Fale· 2020

Grundig Serenity Na Faia Lauti

by Mert Ali Bukulmez

Client: Arçelik A.Ş

A' Design Award Ario Winner in Masini Fale Category

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Verified Award Winner

Verify Award Status for #102932

View at A' Design Award Press Release Award Badge

Colors

The Design

About Grundig Serenity Na Faia Lauti

O Serenity o se tagata fai lauti lata mai lea e taulai atu i le fiafia tagata e faaaogāina-poto masani. O le poloketi e tele ina taulaʻi i mea matagofie ma mea e faʻaogaina e tagata ona o le auga autu e faʻailoa ai oloa ia ese mai oloa o loʻo iai. O le totoa o le ti ti e laʻititi nai lo le tino lea e mafai ai e le oloa ona vaʻai i luga o le eleele lea e aumaia ai se uiga ese. Suluʻi faʻataʻamilomilo tino faʻatasia ma fasi fasi luga e lagolagoina foʻi le uiga ese o le oloa.

The Recognition

About the A' Design Award Ario

O le A' Design Award Ario na manumalo ai Grundig Serenity Na Faia Lauti, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Grundig Serenity Na Faia Lauti e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Grundig Serenity Na Faia Lauti o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Serenity is a contemporary tea maker that focuses on joyful user-experience. The project mostly focuses on aesthetic elements and user experience as the main aim suggests product to be different from the existing products. The dock of the tea maker is smaller than the body which allows product to look over the ground that brings unique identity. Slightly curved body combined with sliced surfaces also supports the unique identity of the product.
Dimensions & Packaging: 173mm(max.) x 250mm(max.) x 260mm
Tags: Tea Maker, Contemporary, Minimal, Simple, Home Appliances, Grundig
Production Technology: • Body: Polypropylene(PP) / Injection Moulding
• Handle, lid and dock: Xenoy (PBT+PC) / Injection Moulding
Design Challenge: Finding the unique and simple form for the product was the most challenging but at the same time most joyful part for me. I had to make too many sketch models and mock-ups to refine the design language to make it as simple as possible.
Research: The project was mostly focused on aesthetic elements and user-experience. The research was focused on user-experience, working principles for tea makers, components but mostly it was sketch modeling. I needed to make lots of sketches to find the most simple and unique form solutions. Literature reviews about user-experience made in detail to be able to apply good solutions regarding consumers. I had to make lots of conversations with engineers that allowed me to design the product considering production and electronics. Also focus groups made supported with interface mock-ups to get feedback from tea maker users.
Inspiration: The inspiration of the project comes from retro/futuristic style combined with Scandinavian simplicity. I aimed to design an aesthetically noticeable product combined with joyful user-experience.
Project Duration: The project started in January 2019 and finished in May 2019. The project is an internship project that took place when working for Arçelik Group in Istanbul/Turkey.
Operation Flow: The lower section is for boiling water it stands on the dock which connects to power. Upper section is for tea. The interaction point of the product is the lower handle. Led dots on the handle gives feedback to the user about the operation.
Patents: Copyrights belong to Arçelik A.Ş, 2019