Auro Ata Fa'atusa · 2021
Cut and Paste Fa'ailoga
- A' Design Award Auro 2021 in Ata Fa'atusa
- CLIENT: Lisa Winstanley
- Estimated Number of Design Views: 75,962
- Verification code 3C7B6B26C1 · Verify this award
Colors
About Cut and Paste Fa'ailoga
O lenei meafaigaluega faʻatino, tipi ma faapipii: Puipuia Vaʻai Faʻasaʻo, faʻafeiloaʻi se autu e mafai ona aʻafia ai tagata uma i totonu o le fale faʻataʻitaʻiga ae peitaʻi o le faʻaogaina o ata o se autu e seasea talanoaina. E mafai ona mafua lenei mea ona o le le mautonu i le va o le ave o faʻamatalaga mai se ata ma kopi mai ai. O le mea lea, o le mea o loʻo faʻatulagaina e lenei poloketi o le faʻalauiloaina lea o vaega efuefu o loʻo siʻomia ai le faʻaogaina o ata vaaia ma faʻatulaga lenei mea i luma o talanoaga e uiga i le fatufatuaʻi.
About the A' Design Award Auro
O le A' Design Award Auro na manumalo ai Cut and Paste Fa'ailoga, o se faamaoniga matuā mamalu e tuuina atu i mamanu o le tulaga muamua, matagofie ma maoaʻe. O ē manumalo i le Auro o galuega fou tele, matuā vaai i le lumanaʻi ma susulu e faaalia ai le atamai, le poto ma le tomai o tagata mamanu. E faamoemoeina Cut and Paste Fa'ailoga e avea ma mea fou e matuā vivii, e faatulaga ai uiga fou ma tetele, e tuuina mai ai se tau e leʻi iai muamua. O lenei mamanu na manumalo i le A' Design Award Auro o se galuega ofoofogia, ua faaaloalogia, e aogā tele ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Cut and Paste Fa'ailoga e fatuina ai lagona malosi o le manaʻo, faaosofia le tuinanau, faalauiloa le fatufatuaʻi ma faamalosia i tatou.
Press Kit
- Unique Properties
- This project addresses a topic that affects everyone in the creative industry at some point in their career. Yet visual plagiarism is an issue that is seldom discussed, perhaps due to the ambiguity between taking reference from an image and copying from it. Rather than preach morality, what this project provides is awareness; enabling participants to make informed choices. The collaterals were created to support an active learning workshop with the main aim to provide a platform for discussion
- Dimensions & Packaging
- The book is A5 with a bespoke die cut folder at the back which contains the folded A3 poster, A6 4pp activity, die cut bookmark and kiss cut sticker sheet. These are all housed in a bespoke die cut outer folder which also contains an A5 notepad and pocket for 5 A6 postcards
- Tags
- branding, logo, book, poster, stationery kit, postcards, stickers, bookmark, workshop
- Production Technology
- This project was printed on RJ Maple bright stock of various weights dependent on the item. The outer folder is a bespoke die cut as is the 36pp book which contains a double sided poster, bookmark, A6 postcards and sticker set. The stationery kit is custom designed and contains pencils, paperclips and a sharper to complement the custom note paper
- Design Challenge
- The design utilises the existing colour palette and fonts of the University brand, alongside culturally appropriate imagery and rich, real-world examples of visual plagiarism, homage, pastiche and parody. The notion of a cut and paste visual culture is present throughout, as a reminder for participants to consider ethical intentions as part of their creative practice and the secondary, juxtaposed theme of ‘copy cats’ is playfully illustrated; humorously referencing this common idiom and introducing a more palatable lightness to a somewhat serious topic.
- Research
- To support an active learning workshop, print collaterals were developed including, an outer folder, a 36 page book, bookmark, posters, postcards, stickers, a notepad and a custom designed stationery kit. The brief was to create an integrated design system which would appeal to a target audience of young Singaporean designers, to guide them through complex topics via an active learning pedagogy.
- Inspiration
- The designs were inspired by constructivist layout with rich, culturally appropriate imagery and bold, angled typography. The brief was to create an integrated design system which would appeal to a target audience of young Singaporean designers, to guide them through complex topics via an active learning pedagogy.
- Project Duration
- The project was launched in January 2020 at the School of Art, Design and Media, Nanyang Technological University, Singapore
- Operation Flow
- This project intends the user to fully interact with each component of the pack. The book is intended to be a tool for sketching ideas, writing notes and experimenting. The postcards are designed as case studies for discussion and debate. The A6 activities as practice based and require users to ideate and experiment. The stationery set facilitates this interaction and the outer folder provides a study container to house the full kit.
- Patents
- Copyrights belong to Lisa Winstanley, 2020
- Image Credits
- Photographer: Lisa Peh Jiaxian
Film: Eugene Lim Ming Zheng
