Wolffstrunk Primary Function: Faasinomaga o le Kamupani by Karen Cuthbert is a highly esteemed winner of the very prestigious 2021 A' Design Award Ario in Mamanu Ata Fa'atusa Competition Category.
ArioAta Fa'atusa· 2021
Wolffstrunk Primary Function: Faasinomaga o le Kamupani
Client: Gerhard Wolff – Wolffstrunk
A' Design Award Ario Winner in Ata Fa'atusa Category
Verified Award Winner
Verify Award Status for #103697The Design
About Wolffstrunk Primary Function: Faasinomaga o le Kamupani
Book Text: O le Wolffstrunk o se faasinomaga o kamupani na faia mo se ituaiga o fualaau malulu ma sua fualaau na gaosia i se fale gaosi fualaau tumaoti. O le faaitiitia o ata ma le sa'o e faailoga ai le faasinomaga vaaia. O se ata faafaigofie o se luko e avea ma faailoga mamanu o le faiga faapisinisi a le kamupani, ma o le foliga faatusa o se mata sua ua faaopoopo i le ata. O se ulu e mafai ona gaoioi e maua ai i le faailoga se uiga malie ma faataga ai fofoga malosi. O le faiga e aofia ai se faailoga tuufaatasi, pepa faapisinisi, faailoga o fagu, pepa faalauiloa, kata meli, se tusi faailoga, ma se ata gaoioi puupuu o se upega tafailagi.
The Recognition
About the A' Design Award Ario
O le A' Design Award Ario na manumalo ai Wolffstrunk Primary Function: Faasinomaga o le Kamupani, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Wolffstrunk Primary Function: Faasinomaga o le Kamupani e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Wolffstrunk Primary Function: Faasinomaga o le Kamupani o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Gerhard Wolff sells under the brand name Wolffstrunk the finest fruit schnapps and fruit liqueurs which, are produced in his private distillery in Extertal. The idea, concept and design of a new appearance and furthermore the development of a comprehensive corporate design system and communication concept for the brand Wolffstrunk are the thematic foundation of my bachelor thesis.
- Dimensions & Packaging
- Brandbook: 128 mm x 175 mm, 132 pages
- Tags
- Corporate Identity, Corporate Design, Brand Design, Logo Design
- Production Technology
- The corporate design includes the design and concept of a composite mark, business documents, bottle labels, posters, postcards and a brand book as well as a short website animation. This identity was mainly made with the Adobe Creative Suite. The whole corporate design was printed on high-quality paper.
- Design Challenge
- The main challenge was to create a movable design mark version. The wolf with a movable head. It provides the corporate design system with a large portion of confident humour and allows a dynamic design of all variations of advertising material.
- Research
- The graphically reduced figure of the wolf functions as a basis for the visual appearance and as a new design mark within the corporate design system of the brand Wolffstrunk. Added to the figure of the wolf is the stylized shape of a drop. The reduced design mark is neat, clear and modern designed. It follows the trend towards a simplified use of forms.
- Inspiration
- Less is more. This is even true for the consumption of high-proof alcohol as well as for good design. Graphic reduction and precision characterize the new visual identity in a media wide communication which, continues in a strict and graphic visual language by a consistent and smart play with the metaphor wolf. The brand Wolffstrunk appears modern, genuine, unique and with a good portion of confident humour.
- Project Duration
- The project was my bachelor thesis and took about 4 month time.
- Operation Flow
- The word and design mark renounces ornaments and excesses in any shape or form. A memorable and distinctively recognizable design has priority, since something that is simply designed, is easy to remember.
- Patents
- Copyrights belong to Karen Cuthbert, 2020
- Team Members
- Karen Cuthbert
- Image Credits
- #1-#5 Karen Cuthbert, 2020
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