Typotect Faasinomaga o le Fa'asalaga by Seulah Choi

Typotect Faasinomaga o le Fa'asalaga by Seulah Choi is a highly esteemed winner of the very prestigious 2020 A' Design Award Apamemea in Mamanu Ata Fa'atusa Competition Category.

ApamemeaAta Fa'atusa· 2020

Typotect Faasinomaga o le Fa'asalaga

by Seulah Choi

Client: Seulah Choi

A' Design Award Apamemea Winner in Ata Fa'atusa Category

11,550

Verified Award Winner

Verify Award Status for #104366

View at A' Design Award Press Release Award Badge

Colors

The Design

About Typotect Faasinomaga o le Fa'asalaga

O le Typotect o se faasinomaga faapisinisi na fuafuaina mo se falemataaga faatufugaga fa'aonaponei ua tuuina atu i galuega a Piet Zwart, o se paionia o le fa'aonaponei. O le igoa e tu'ufa'atasia ai upu e lua, o le typography ma le architect, e atagia mai ai matā'upu e lua na galue ai Piet Zwart. O le faasinomaga o loo toe fa'auigaina uiga e tolu o loo maua i ana mamanu: lanu autu se tolu, ni laina manifinifi, ma foliga mafolafola ua fa'atulagaina i totonu o avanoa tatala. E aliali mai se laina mumu manifinifi i le pito i luga o mamanu ta'itasi, a'o faaaogaina lanu moana ma le samasama e faatumu ai foliga mafolafola. O le faasinomaga e faavae i luga o lomiga ma fa'aaogaina i pepa fa'asalalau, kata fa'ailoa, tikeke, ma sitika puipui.

The Recognition

About the A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Typotect Faasinomaga o le Fa'asalaga, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Typotect Faasinomaga o le Fa'asalaga e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Typotect Faasinomaga o le Fa'asalaga e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 'TYPOTECT' is a modern museum of 'Piet Zwart' who was a pioneer of modernism. The name of the museum is a mixed word with 'Typography' and 'Architect', due to his designer career. He used 3 primary colors, line and plane shape in his works. By reinterpreting his works, the identity of 'TYPOTECT' museum has designed. Modernism designers are still inspirationing many designers these days and I thought reinterpreting his works could give more inspirations to many people.
Dimensions & Packaging: This are print-based works. Poster was worked in 594(mm)x841(mm) but could be change in a same ratio. Name card is basically 50(mm)x70(mm).
Tags: branding, identity, communication, design, art museum, modern museum, museum, graphic, graphic identity
Production Technology: It is mostly print-based brand identity design. It could be printed on the paper(for example, namecard and ticket), or on a sticker so it can be decorated on the wall.
Design Challenge: After done with finding out the characteristics of his works and reinterpreting it, it was challenging how I could make this brand identity not only looking and feeling like his original works and careers but also new modern design museum. I tried to make it simple and kept using a linear shapes to show his work identity.
Research: For this project, I tried to go to all the modern museums in Newyork City. It gave me an idea of why people enjoys modern art and what makes people feel interesting about it. Also I researched about Piet Zwart by googling him and looking up by books. Basically he was famous designer so it was easy to find his pieces but it was hard go know his personal insights and thoughts. Reading books and some instructions about his design pieces helped me finding out and making up the identity of TYPOTECT museum. In conclusion, I could find out his main characteristics inside his works and could reinterpret his works for new type of modern museum branding.
Inspiration: When I was in NewJersey, studying graphic design, I learned about Piet Zwart who was known as a pioneer of modernism. I thought his works were very unique and shows his identity very well. He only used 3 primary colors mostly in his works. Also using a linear shapes and composition in his works were very attractive to me because he actually was a typo&graphic designer and also an architect. Inspired by this, I thought it would be fun interpreting his pieces and making an identity of Piet Zwart.
Project Duration: The project was started in 2016 in NewJersey and finished in March, 2020. The reason why it took so long is because I wanted to keep developing it and renewal it to keep it in the trend. The latest version of the proeject won the Silver Winner in Asia Design Prize 2019.
Operation Flow: Main characteristics of the project is using 3 primary colors, a linear shape and making a composition in the space. The light line which is mostly used with color red on the top of every brand application must used very thin stroke. Also color-based pain shape is better using color blue and yellow because it's less outlooking then red. Plain shape, reshaped square and a line must be used in logo with 3 main colors.