Lavazza Tiny Masini Espresso by Florian Seidl is a highly esteemed winner of the very prestigious 2020 A' Design Award Platinamu in Mamanu Masini Fale Competition Category.
PlatinamuMasini Fale· 2020
Lavazza Tiny Masini Espresso
Client: Lavazza
A' Design Award Platinamu Winner in Masini Fale Category
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- Verified Award Winner
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The Design
About Lavazza Tiny Masini Espresso
O se tamai, faauo espresso masini aumaia moni Italia kofe poto masani i lou fale. O le ata o le fiafia Metitirani - e aofia ai faʻavae poloka masani - faʻamanatuina lanu ma le faʻaaogaina o le gagana mamanu a Lavazza i luga ma le auiliiliga. O le atigi autu e faia mai le tasi fasi ma e i ai ni suamalie ae e faʻatautaia lelei luga. O le ogatotonu tutotonu e faʻaopopo ai le vaʻaiga vaʻaia ma le faʻataʻitaʻiga pito i luma e toe faia le faʻataʻoto faalava e masani ona i ai i luga o oloa Lavazza.
The Recognition
About the A' Design Award Platinamu
O le A' Design Award Platinamu na manumalo ai Lavazza Tiny Masini Espresso, o se faamaoniga matuā mamalu e tuuina atu i mamanu e moni lava ona ese, matagofie ma mataʻina. O ē manumalo i le Platinamu o mea ofoofogia o le faatufugaga, o molimau o tapulaʻa o le mafaufau fatufatuaʻi, ma e faaalia ai le tomai faapolofesa e le mafaatusalia ma le atamai o tagata mamanu. E faamoemoeina nei mamanu e avea ma galuega sili ona lauiloa e faamatalaina ai le matagofie o le vaitaimi, saunoa i le manuia o le sosaiete ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Lavazza Tiny Masini Espresso e faaalia ai se tulaga maoaʻe o le lelei ma e leai se mea e fesiligia, e faia ai e le lalolagi se nofoaga e sili atu ona lelei i ona uiga aogā ma taua. Lavazza Tiny Masini Espresso o se galuega na manumalo i le A' Design Award Platinamu e fafagu ai manaʻoga, faaosofia, faaoloa ai le fiafia, ma tupu ai le fiafia tele.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A small, friendly espresso machine bringing authentic Italian coffee experience to your home. The design is essential and joyfully Mediterranean – composed of simple formal building blocks – celebrating colours and applying Lavazza’s design language with high quality surfacing and detailing. The main shell is made from one piece and has soft but precisely controlled surfaces. The central crest adds visual structure and the frontal pattern repeats the horizontal theme.
- Dimensions & Packaging
- 120 mm / 290mm / 246
2,7 kg - Tags
- Lavazza, Coffee, Espresso
- Production Technology
- injection molding (ABS/SAN)
- Design Challenge
- Creating a small/entry level appliance that has a lot of personality with short development time.
- Research
- Research - conceptual and formal research, 3D modeling, mock-ups, prototyping
- Inspiration
- The product was designed to be a natural extension of the Lavazza A MODO MIO product line. The central crest gives visual structure to the main shell and the overall design was inspired by a series of different products - examples include a motorbikes and helmets.
- Project Duration
- Turin, Italy
- Operation Flow
- It is easy to use - the stop&go button, emphasized visually by a coloured ring, lets you choose how much coffee you want. Only a few seconds and just one touch. Enjoy!
- Team Members
- Florian Seidl
Angelica Rella
Altro Modo Design
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