O le mamanu Statice Statice Brand Visual Identity Design e Jia Cheng o se manumalo maualuga tele o le fa'ailoga mamalu 2021 A' Design Award Apamemea i le Vaega Tauva Mamanu Ata Fa'atusa.
ApamemeaAta Fa'atusa· 2021
Statice Statice Brand Visual Identity Design
na mamanuina e Jia Cheng
Tagata Fa'atau: Statice GmbH
Manumalo o le A' Design Award Apamemea i le Vaega Ata Fa'atusa
Manumalo Fa'ailoga Fa'amaonia
Fa'amaonia le Tulaga o le Fa'ailoga mo #105916Le Mamanu
E Uiga ia Statice Statice Brand Visual Identity Design
O le Statice ose kamupani fa'avae i Perelini o lo'o ofoina atu se fa'amatalaga fa'alilolilo fa'amatalaga mo le atina'eina o tekinolosi fa'alilolilo. I totonu o lenei poloketi, o le mamanu faʻamalosi ma lanu manino na faʻaalia ai se faiga faʻaalia mataʻina. O le liua o le D e lua (faʻamatalaga muamua i faʻamaumauga faʻapipiʻi) e aofia ai le igoa igoa S, lea e taʻitaʻia ai foliga vaaia aoga ma tulaga ese. O lanu mata'utia e le gata mai le statice(Sea lavenders) e fa'apea fo'i le lanu e fa'aalia sa'o ai le fa'ailoga fa'ailoga ma fausia ai le fa'atuatuaga, fa'amanino atili ai le ata fa'ailoga.
Le Fa'ailogaina
E Uiga i le A' Design Award Apamemea
O le A' Design Award Apamemea na manumalo ai Statice Statice Brand Visual Identity Design, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Statice Statice Brand Visual Identity Design e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Statice Statice Brand Visual Identity Design e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.
I Tua o le Mamanu
Pepa Fa'asalalau
Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.
- Uiga Fa'apitoa
- The logo is an overall and systematic visual symbol instead of a simple logo.dynamic and innovative visual language to well communicate the brand concept. The simple and modern graphic design further clarifies and enhances brand identity.
- Fua & Fa'apipi'i
- The logo is built on the golden section design. Brand fonts have been adjusted in line with the graphic design based on Sofia Pro. Poppins was chosen as the main typeface as it is a very modern and simple font.
- Fa'ailoga
- Branding, Dynamic Logo, Visual Identity, Corporate Identity, Brand Communication
- Tekonolosi Gaosiga
- The vivid colors of Statice brand are used to provide a strong yet simple design. Gradient, hot stamping and silver printing process make the brand design well transmitted in the different materials.
- Lu'itau o le Mamanu
- Today, privacy is increasingly valued, and presenting privacy protection in the visual language is full of challenges. Not only that, to find the appropriate design language to reflect the connotation of the industry and brand also the challenges to face.
- Su'esu'ega
- Statice is a company based in Berlin, they offer a data anonymization solution to develop privacy-compliant technologies and solutions for enterprises and their end-users. We carried out preliminary work through market research, similar brand research, questionnaires and workshops
- Fa'aosofia
- Statice is a privacy-preserving software company based in Berlin. Dynamic design and vivid colors communicated an impressive visual identity system. The conversion of the two "D' (original data to synthetic data) constitutes the brand name "S", which brings a powerful and unique visual feature.
- Umi o le Poloketi
- The project started in August 2019 in Berlin, Germany, and finished in January 2020 in Hamburg, Germany.
- Fa'agasologa o Galuega
- It creates a unique visual experience, where it also communicates people to brand concept and story through a modern yet simple corporate identity.
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