SciFest Los Angeles Faiga Faasinomaga o le Festivale by Ching-Fa Lung is a highly esteemed winner of the very prestigious 2021 A' Design Award Uʻamea in Mamanu Ata Fa'atusa Competition Category.
UʻameaAta Fa'atusa· 2021
SciFest Los Angeles Faiga Faasinomaga o le Festivale
Client: Art Center College of Design
A' Design Award Uʻamea Winner in Ata Fa'atusa Category
Verified Award Winner
Verify Award Status for #107529The Design
About SciFest Los Angeles Faiga Faasinomaga o le Festivale
O le SciFest Los Angeles o se faiga faasinomaga o se festivale na fatuina mo se festivale ata tifaga e valu aso, e tuuto atu i ata tifaga faasaienisi. O le polokalame e filifilia ai ata tifaga faasaienisi masani mai le 1970 i le 2017, e aofia ai ituaiga laiti e pei o gaoioiga, ata faafiafia (animation) ma mealilo. O se ata mataitusi e tolu-itu, na musuia mai vaaiga o vaega e fa (four dimensions), o loo avea ma gagana faaata autu i faaoga uma. O pepa faalauiloa e galue faatasi ma le augmented reality, ina ia mafai ai e le au matamata ona suesueina lo latou loloto. O feso'ota'iga a le app ma le upegatafa'ilagi e faaaogaina ai ata vitio e tolu-itu (kinetic three-dimensional graphics).
The Recognition
About the A' Design Award Uʻamea
O le A' Design Award Uʻamea na manumalo ai SciFest Los Angeles Faiga Faasinomaga o le Festivale, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina SciFest Los Angeles Faiga Faasinomaga o le Festivale e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai SciFest Los Angeles Faiga Faasinomaga o le Festivale ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- SciFest LA is a hypothetical 8-day film festival devoted to showcasing science fiction movies. By curating classic science fiction movies from 1970 to 2017, the audience can enjoy all different types and sub-genres of science fiction movies such as action, animation, and mystery through the festival.
- Tags
- Transmedia Design, Kinetic Typography, Motion Graphic, 3D Graphic
- Production Technology
- Utilize Adobe Creative Cloud suite software from Photoshop, Illustrator, InDesign, After Effect, to incorporate with Maxon Cinema 4D. Using Artivive and Spark AR software to create Augmented Reality experience.
- Design Challenge
- To re-design a pre-existing event and create holistic design experience through branding.
- Research
- Watching and observing all the classic sci-fi movies so that I could draw the main design elements from the commonalities of sci-fi movies to represent the sci-fi festival. Sci-fi movies are a combination of physics in reality but also the imagination and creativity of creators as well, so these were main insights to create kinetic typography and dimensional graphic elements for this project.
- Inspiration
- Inspired by the science fiction movie “Interstellar,” the discovering scene of the four dimensions, I developed a dimensional typeface as the main visual language that could be used as a framing device throughout different applications for the whole festival identity system.
- Project Duration
- The project started in December 2017 but finished in December 2019 in Pasadena.
- Operation Flow
- All of the posters are designed to interact with augmented reality so that viewers can experience the dimensionalities of the posters and interact with them. Science fiction festival is not just about watching movies but also experiencing future-casting technologies or concepts. Interfaces of the app and the website exemplify the experiences of entering the events and previewing all the contents that will be hosted for the event through kinetic 3D graphic treatments.
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