Harlem Advocacy Faasologa o Posita by Jiaqi Song

Harlem Advocacy Faasologa o Posita by Jiaqi Song is a highly esteemed winner of the very prestigious 2021 A' Design Award Apamemea in Mamanu Ata Fa'atusa Competition Category.

ApamemeaAta Fa'atusa· 2021

Harlem Advocacy Faasologa o Posita

by Jiaqi Song

Client: Bandujo Advertising Design

A' Design Award Apamemea Winner in Ata Fa'atusa Category

11,237

Verified Award Winner

Verify Award Status for #107915

View at A' Design Award Press Release Award Badge

Colors

The Design

About Harlem Advocacy Faasologa o Posita

Harlem Advocacy o se faasologa o posita faasalalauga na faia mo se polokalame lagolago i le soifua maloloina lautele e faavae i Harlem, Aai o New York. O posita e tuufaatasia ai se faailoga pisinisi (brand lock up) ma ata faatusa, ma o ata faatusa taitasi e fai ma sui o se auaunaga e tasi, e pei o le fesoasoani faafomai, agafesootai, aoaoga po o galuega. O le posita autu e faaali mai ai ata faatusa uma faatasi. Mo le tufatufaina lautele, ua vaevaeina le faasologa i ni posita taitasi, e faaali mai ai le ata faatusa e tasi i se lapopoa tele. O le sitaili faaata e aafia mai e le pop art, ina ia mafai e tagatanuu i lea eria ona iloagofie vave auaunaga o loo ofoina atu.

The Recognition

About the A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Harlem Advocacy Faasologa o Posita, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Harlem Advocacy Faasologa o Posita e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Harlem Advocacy Faasologa o Posita e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a series of advertising campaign posters designed for Harlem Health Advocacy Partners, an organization under the New York City Department of Health. To help the residents in Harlem know more about the services from this organization: medical, social, educations, job-related, etc, these campaign posters include a brand lock up, various illustrated and designed icons, representing different services, to promote this program provided by New York City Department of Health.
Dimensions & Packaging: Digital Design and Illustrations, Printed poster size 24 x 30 inches.
Tags: graphic design, poster, illustrations, social service, poster design
Production Technology: Adobe Illustrator, Adobe Indesign, Adobe Photoshop.
Design Challenge: The creative challenge in this project has been that since the audiences of this campaign are very specific, it needs to find the right balance between messaging and visual communications, in order to help the Harlem residents understand the messaging of this campaign easily and quickly. But at the same time, the design style of the posters needs to convey this "Harlem Style", in order to grab attention and promote the services from Harlem Health Advocacy Partners.
Research: The research process of this project starts with brainstorming how to convert a government/social service project into an eye-catching and fun project. The research objective was to do as many competitive researches, statistically and visually, as possible, in order to help understand the needs of Harlem residents.
Inspiration: The inspiration for this project comes from the location where Harlem Health Advocacy Partners mainly focuses on helping: Harlem. Since the main audiences that are benefited from this program are residents living in the Harlem community, the look and feel of this project should have this Harlem vibe, in order to resonate with the residents. To communicate with the residents in a clear and easy-understood way, these posters are heavily visual graphics and illustration orientated, influenced by pop art and design style.
Project Duration: This project started in June 2017 in New York City and finished in September 2017 in New York City.
Operation Flow: There is one main campaign poster, which includes all the illustrated visual icons graphics. And when the posters are out for distribution in public, they will be broken into the individual poster with one single icon zoomed in, representing that specific service provided by Harlem Health Advocacy Partners.