Branding Accademia of Perugia Faiga Fa'ailoga Ma Fa'aupuga by Paul Robb

Branding Accademia of Perugia Faiga Fa'ailoga Ma Fa'aupuga by Paul Robb is a highly esteemed winner of the very prestigious 2021 A' Design Award Ario in Mamanu Ata Fa'atusa Competition Category.

ArioAta Fa'atusa· 2021

Branding Accademia of Perugia Faiga Fa'ailoga Ma Fa'aupuga

by Paul Robb

Client: Accademia Di Belle Art Perugia

A' Design Award Ario Winner in Ata Fa'atusa Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Branding Accademia of Perugia Faiga Fa'ailoga Ma Fa'aupuga

O le Accademia of Perugia, na manaʻomia se faʻamatalaga vaaia fou e atagia ai le manaʻoga o le faʻalapotopotoga e faʻavavevave i le lumanaʻi. Sa galulue le S&P ma le aufaigaluega a le ABA ma tamaiti aoga e aofia ai matagaluega eseese ma vaega o le Academy. Designers & #039; O le lu'itau o le fa'atupuina lea o se fa'ailoga tu'ufa'atasia ma fa'ata'ita'iga e tu'uina atu ai le ta'ito'atasi i vasega e tasi. Na latou faia se faiga fa'asinomaga malosi, malosi, ma lelei e galue i le eseese o faatufugaga e aloese ai mai fa'amatalaga masani ma fa'asalalauga.

The Recognition

About the A' Design Award Ario

O le A' Design Award Ario na manumalo ai Branding Accademia of Perugia Faiga Fa'ailoga Ma Fa'aupuga, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Branding Accademia of Perugia Faiga Fa'ailoga Ma Fa'aupuga e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Branding Accademia of Perugia Faiga Fa'ailoga Ma Fa'aupuga o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Accademia of Perugia, needed a new visual identity to reflect the institution’s desire to move quickly into the future. S&P worked with ABA’ s staff and students to involve different departments and aspects of the Academy. Our challenge was to create a unified kinetic brand identity and architecture that also gave individuality to the single courses. We created an energetic, robust, and positive identity system that works across the different arts avoiding the typical clichés and conventions
Dimensions & Packaging: Online and outdoor campaign
Tags: Type, Campaign, Art school
Production Technology: The material was both digital and print
Design Challenge: The main challenge was to create a non-3d effect in the rendering and have the effect movement in the outdoor experience.
Research: We wanted to create a fluid motion concept for the campaign and ur research entailed studying and replicating in 3d animation the flow and colors of soap bubbles and how they affect layers.
Inspiration: A robust visual communication was achieved through the design of a classical-inspired logo and a bespoke typeface together with the development of dynamic use of images throughout print and digital. The developed communication system uses motion graphics to create a wide palette of still images. These images are complemented by the colors and shapes morphing together to characterize and distinguish the different courses, workshops, and activities.
Project Duration: June-October, Perugia Italy
Operation Flow: The Interaction with the campaign was across both traditional outdoor and online social campaigns.
Team Members: Creative direction: Paul Robb
Animation and Type: Tommaso Calderini
Image Credits: Paul Robb