Jie Yi Couture Faasinomaga o Fa'ailoga e Yiwen Tu

O le mamanu Jie Yi Couture Faasinomaga o Fa'ailoga e Yiwen Tu o se manumalo maualuga tele o le fa'ailoga mamalu 2021 A' Design Award Uʻamea i le Vaega Tauva Mamanu Ata Fa'atusa.

UʻameaAta Fa'atusa· 2021

Jie Yi Couture Faasinomaga o Fa'ailoga

na mamanuina e Yiwen Tu

Tagata Fa'atau: Jie Yi Couture Studio

Manumalo o le A' Design Award Uʻamea i le Vaega Ata Fa'atusa

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Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #109125

Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Jie Yi Couture Faasinomaga o Fa'ailoga

Jie Yi Couture o se faasinomaga fa'ailoga na fatuina mo se potu su'isu'i couture i Shanghai. O le mataitusi Saina Jie o lona uiga o le fo'ia ma le malepe, ae o Yi o lona uiga o le tasi, autasi ma le tumau. O le logo na fausia i le fa'ailoga tusitusi Saina, ma o vaega o mataitusi ua suia i faatusa o se mannequin ma seleulu. O ata togitogi mamanu e fai ma vaega autu o le vaaiga, ma o latou laina, pi'o ma faamatalaga e fatuina ai se mamanu auiliili. O le faasinomaga ua faaaogaina i afifiga o loo ofoina atu i le tele o lapopo'a eseese. O le mamanu o loo faaalia ai le tomai faatufugaga ma se auaunaga su'isu'i fa'apitoa fa'aitulagi.

Le Fa'ailogaina

E Uiga i le A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Jie Yi Couture Faasinomaga o Fa'ailoga, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Jie Yi Couture Faasinomaga o Fa'ailoga e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Jie Yi Couture Faasinomaga o Fa'ailoga ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: Jie Yi Couture is a start-up company in Shanghai. While the character ‘Jie’ means to solve and to deconstruct in Chinese, ‘Yi’ means one which is also referred to as unity and consistency.
Jie Yi is faced with fierce competition in Shanghai. What helps Jie Yi stand out from its competitors will be its strategy of providing semi-custom design service and its spirit of inheriting Chinese traditional skills. Therefore, the branding aims to convey a sense of craftsmanship and entry-lux
Fua & Fa'apipi'i: The packaging shown is offered in a variety of sizes and iterations based on the product.
Fa'ailoga: Branding and Marketing, Research, Visual Identity System, Pattern-making, Tailoring, Traditional Skills inheritance
Tekonolosi Gaosiga: Graphic Design, Brand Identity, packaging design, Brand Research and Strategy, Chinese Typography, Pattern-making
Lu'itau o le Mamanu: The business is located in Shanghai and targeting people from the casual-business market aging from 25-50. Jie Yi was facing fierce competition when it launched its first line. To stand out from the numerous competitors, Jie Yi built its strategy of creating an entry-lux experience and providing semi-customization service. This strategy helped the brand appeal to a younger group of customers who were looking for more affordable, high-quality products.
Su'esu'ega: To learn the brand's products and business operation, the designer Yiwen Tu took many field trips to the studio and studied pattern-making and draping that were part of the production process. In the process, Yiwen discovered the beauty of the pattern-making sketch and turned it into the primary visual element. Yiwen also worked closely with the clients on brand & market research and design decision making. The immersive research experience, along with the cooperation, helped the designer set the brand strategy and visual tone in an efficient manner.
Fa'aosofia: Jie Yi's studio reveals the brand personality and provides inspiration for the design. There lies the esthetic in the arrangement of the space and the relationship between the lines in the pattern-making drawings. Yiwen was inspired to turn the sketch of pattern-making into the primary elements of the visual system as the sketch is a symbol of craftsmanship, ingenuity, and unique.
Umi o le Poloketi: The project started in August 2018 in Shanghai and finished in January 2020 in New York.
Fa'agasologa o Galuega: Based on the research and what was learned from the communication with the client, the designer decided to use Chinese typography to create the logo. The designer Yiwen replaced part of radicals with symbols of mannequin and scissors. People can easily recognize the brand's name and learn about the company's business from the logo.
As each pattern-making sketch is explicitly designed for the client, it becomes a symbol of unique, precision, and fine craftsmanship. The lines, curves, and notes form a pattern that is beautiful and elaborate. Therefore, it is integrated into the visual system as the primary element.
Sui o le 'Au: Independent
Fa'aaloaloga o Ata: Yiwen Tu, 2020