Yoonly Suafa Fa'ailoga Vaaia e Fanny De Bray

O le mamanu Yoonly Suafa Fa'ailoga Vaaia e Fanny De Bray o se manumalo maualuga tele o le fa'ailoga mamalu 2021 A' Design Award Apamemea i le Vaega Tauva Mamanu Ata Fa'atusa.

ApamemeaAta Fa'atusa· 2021

Yoonly Suafa Fa'ailoga Vaaia

na mamanuina e Fanny De Bray

Tagata Fa'atau: Made for you

Manumalo o le A' Design Award Apamemea i le Vaega Ata Fa'atusa

12,714

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #109809

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Yoonly Suafa Fa'ailoga Vaaia

O le Yoonly o se fa'ailoga vaaia na fuafuaina mo se fa'aputuga malaga e ofoina atu ai poto masani mo tagata malaga talavou. O le mataitusi Y e tu'ufa'atasia ma se pine fa'afanua, e fai ai se pu ki fa'agaoioi ma fa'agata e lagolagoina ai le fe'au autu, ki fa'agaoioi le ola. O mataitusi O e lua ua fa'afo'iina e pei o se fa'ailoga e le gata, o lona uiga o manatuaga o le a tumau mo se olaga atoa. O le pito i lalo o mataitusi ta'itasi e mimilo atu i le itu taumatau, ma tu'uina atu i le fa'ailoga se vaaiga malosi ma fa'a'ata'ata. O le lanu 'meli laau lanumeamata' e fa'amanatu mai le sami ma le lagi, a'o le lanu moli e fa'amanatu mai le mafanafana faaletagata ma le susulu o le la. O le fa'ailoga ua fetuutuunai e fa'aaoga i luga o mea fa'atekonolosi fa'apea fo'i lomiga.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Yoonly Suafa Fa'ailoga Vaaia, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Yoonly Suafa Fa'ailoga Vaaia e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Yoonly Suafa Fa'ailoga Vaaia e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: The letter Y with a pin creates an on/off button which perfectly illustrates the baseline: switch on life.
The two Os in Yoonly represent the sign for infinity, emphasizing the idea of memories which will last a lifetime.
The bottom of each letter flicks to the right, making the logo dynamic and textured.
Fua & Fa'apipi'i: Business card: 85 X 55 mm
Letterhead paper: A4
Envelope: 220 x 110mm
Fa'ailoga: travel, young, branding, graphic design, vacation, experiences, mountains, sea
Tekonolosi Gaosiga: Logo
Business card
Letterhead paper
Envelope
Lu'itau o le Mamanu: Create a universe that matches the expectations of millennials.
Have a clear enough message with the logo, but also leave a creative interpretation possible.
Create a universe that can work with multiple destinations : mountain, sea side and much more.
Su'esu'ega: Several research have been conducted to create this design :

- Analysis of youth expectation for their travel through social network publication, competition and user interviews
- Brand platform with the company direction : What is the mission ? What are the USP ? Who is the target ?
- Moodboard of images & emotions that need to be associated with the brand (with the company direction)
Fa'aosofia: The logo features the letter Y with a pin, which evokes the idea of geolocation, and is an image which is frequently used in the travel industry.
Duck green can evoke the sea and blue skies, while the color orange evokes human warmth, sunshine, the earth, and emotions.
The round lowercase typography is contemporary and inspired by the lettering used by start-ups and other current brands.
Umi o le Poloketi: The project started in June 2019 and finished in May 2020. Since septembrer 2020 a website has put into action this design.
Fa'agasologa o Galuega: This design has been adapted to be displayed both on digital (website, app, icons) & printed (book, guides, flyers, business cards...). The logo is adapted to suite better each media it is displayed on.
Pateni: Copyright Made for you
Sui o le 'Au: Creative Director: Fanny de Bray
Brand Strategist: Amandine Lantelme
Fa'aaloaloga o Ata: Copyright Made for you