Dreamquark Polokalame Fefaʻatauaʻiga by Fanny De Bray is a highly esteemed winner of the very prestigious 2021 A' Design Award Apamemea in Mamanu Ata Fa'atusa Competition Category.
ApamemeaAta Fa'atusa· 2021
Dreamquark Polokalame Fefaʻatauaʻiga
Client: Made For You
A' Design Award Apamemea Winner in Ata Fa'atusa Category
Verified Award Winner
Verify Award Status for #109858The Design
About Dreamquark Polokalame Fefaʻatauaʻiga
O Dreamquark o se polokalame fefaʻatauaʻiga faʻaataata na faia mo se kamupani tekonolosi. O le polokalame e 210 i le 297 milimita le tele ma faʻamatala manino ai le tāua faʻaopoopo o le kamupani. O le sitaili faʻaata e maua manatu mai le pine faailoga o loʻo iai nei ma e taʻalo malie ae le matuā faigofie tele. O ata faʻaataata ma faʻaaliga lomiga e faʻaalia ai le faigofie o le faʻaogaina o le Brain, o se fofo atamai faapaaga (artificial intelligence). O le polokalame foi e faʻaalia ai le tomai faʻapitoa a au a le kamupani. O le faʻamoemoe o le tuʻuina atu lea o se malamalama sili atu i galuega a le kamupani.
The Recognition
About the A' Design Award Apamemea
O le A' Design Award Apamemea na manumalo ai Dreamquark Polokalame Fefaʻatauaʻiga, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Dreamquark Polokalame Fefaʻatauaʻiga e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Dreamquark Polokalame Fefaʻatauaʻiga e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- After strengthening Dreamquark’s positioning strategy by carrying out a market analysis and developing a brand platform, the team created an illustrated brochure in order to provide a better understanding of the startup’s added value. Inspired by the existing logo, the graphic style is fun without being too minimalistic, to highlight Brain’s which is an AI, ease of use, and Dreamquark’s technical expertise.
- Dimensions & Packaging
- Brochure: 210 mm x 297 mm
- Tags
- fun, illustration, graphic design, startup, brochure
- Production Technology
- Brochure
- Design Challenge
- Give a better understanding of company activities.
- Research
- Several research have been conducted to create this design:
- Brand platform with the company direction: What is the mission? What are the USP? Who is the target?
- Moodboard of images and emotions that need to be associated with the brand (with the company direction) - Inspiration
- The graphics of the commercial brochure for Dreamquark are directly inspired by the existing logo which is playful without being too minimalist.
- Project Duration
- The project started in March 2020 in Torino and finished in June 2020.
- Operation Flow
- As a rapidly growing company Dreamquark now wants to go further with new communication tools which better convert the benefits of its solutions. After strengthening Dreamquark’s positioning strategy by carrying out a market analysis and developing a brand platform the team created an illustrated brochure in order to provide a better understanding the startup’s added value.
- Patents
- Copyright Made for you
- Team Members
- Creative Director: Fanny de Bray
Graphic Designer: Anna Cesa
Brand Strategist: Amandine Lantelme - Image Credits
- Illustrator: Anna Cesa
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