Little Magic Ese'esega Fa'ailoga o Ofu Tamaiti e Hsuan-Yun Huang

O le mamanu Little Magic Ese'esega Fa'ailoga o Ofu Tamaiti e Hsuan-Yun Huang o se manumalo maualuga tele o le fa'ailoga mamalu 2021 A' Design Award Apamemea i le Vaega Tauva Mamanu Ata Fa'atusa.

ApamemeaAta Fa'atusa· 2021

Little Magic Ese'esega Fa'ailoga o Ofu Tamaiti

na mamanuina e Hsuan-Yun Huang

Tagata Fa'atau: Little Magic

Manumalo o le A' Design Award Apamemea i le Vaega Ata Fa'atusa

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Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #111205

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Little Magic Ese'esega Fa'ailoga o Ofu Tamaiti

O Little Magic o se fa'ailoga fa'apisinisi na fatuina mo se laina ofu tamaiti. O le fa'ailoga o lo'o fa'aogaina ai se fa'atusa iloga o le fa'atauva'a, o se lapiti i totonu o se pulou, lea e faigofie ma fiafia. O ata o manu ua mamanuina e fa'amalosia ai tamaiti ma matua ia fa'aaloalo i mea ola uma i luga o le lalolagi. O le ofu e faia mai le 100 pasene o le cotton fa'anatura ua fa'amaonia e GOTS, lomia i vaila'au e leai ni oona, ma e leai ni vaila'au fa'alematuina. O fa'ailoga o le fa'ailoga ma le tausiga ua sui i fafo e aloese ai mai le olo'ese'ese i luga o pa'u ma'ale'ale. O teuga afifi e faia mai pepa fa'afo'i (recycled cardboard) ma palasitika e mafai ona toe fa'aaogaina.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Little Magic Ese'esega Fa'ailoga o Ofu Tamaiti, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Little Magic Ese'esega Fa'ailoga o Ofu Tamaiti e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Little Magic Ese'esega Fa'ailoga o Ofu Tamaiti e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: The identity is an iconic symbol of magic – a bunny in a hat, which is simple but yet playful. The animal illustration style is unique and memorable.
Fua & Fa'apipi'i: All clothing comes in different sizes.
Clothing zip bags: 240mm x340mm
Tags: 50mm x 50mm
Paper Sheets: 635mm x889mm
Monthly onesies set boxes:400mm x300mm
Bib boxes: 210mm x 95mm
Fa'ailoga: Branding, Packaging, Illustration, Children Clothing.
Tekonolosi Gaosiga: Clothing materials: GOTS certified organic cotton, made of 100% organic cotton. Non-toxic printing, no harmful chemicals, and nickel-free snaps. Free of formaldehyde, AZO, cadmium, and OTC. Usage of accessories complies with CNS 15290 textile safety regulations.

Packaging materials: made from recycled cardboard & 100% recyclable plastic.
Lu'itau o le Mamanu: On the creative side, the challenge was to come up with a unique illustration style that can be eye-catching by both children and adults. The brand's image should be playful but educational at the same time, so I spent a lot of time on social media campaigns and used infographic images to tell people about the brand's vales.
Su'esu'ega: Little Magic's brand soul to take care of the future generation and protect our planet. Using all eco-friendly materials to produce both items of clothing and packages is not easy to achieve. It took a long time to find factories that can do that but not too expensive.
Fa'aosofia: The designer believes that every kid has the magic to make their dreams come true－their curiosity, creativity, and imagination inspire. The designer also believes that all creatures on the earth are beautiful in their way – just like magic. The illustrator wants to use the unique animal illustrations to give both children and parents a concept of respecting all creatures on the planet. The usage of eco-friendly materials to take care of the future generation and protect our planet.
Umi o le Poloketi: The project started in July 2019 in Taiwan and finished in July 2020 in Taiwan, and was exhibited in Taiwan in April 2019.
Fa'agasologa o Galuega: Onesies are made by 100% organic cotton, excellent for baby's sensitive skin. It's super soft to the touch and constructed with a lap-neck design to ensure smooth, hassle-free outfit and diaper changes. The brand label and care label are sewn on the outside of the product to avoid rubbing the baby's skin.

T-Shirt are made of 100% organic cotton, excellent for baby's sensitive skin. It's super soft to the touch. Elastane rib collar. Double stitching at front collar. Resistant and well maintained. Double stitching at sleeves. The brand label and care label are sewn on the outside of the product to avoid rubbing the kid's skin.

Packaging: Sealed clothing bags maintain product's quality. Jiugongge-liked boxes help people to keep the products neat and clean.
Sui o le 'Au: Designer: HsuanYun Huang
Illustrator: HsuanYun Huang
Photographer: HsuanYun Huang
Fa'aaloaloga o Ata: Image #1,2,3,4,5,6,7,8,9: Designer HsuanYun Huang, 2020