Lost Species Primary Function: Ata Faʻamatalaga mo Aʻoaʻoga by Lara Wilkin

Lost Species Primary Function: Ata Faʻamatalaga mo Aʻoaʻoga by Lara Wilkin is a highly esteemed winner of the very prestigious 2021 A' Design Award Ario in Mamanu Ata Fa'atusa Competition Category.

ArioAta Fa'atusa· 2021

Lost Species Primary Function: Ata Faʻamatalaga mo Aʻoaʻoga

by Lara Wilkin

Client: Lara Wilkin

A' Design Award Ario Winner in Ata Fa'atusa Category

34,659

Verified Award Winner

Verify Award Status for #111223

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Lost Species Primary Function: Ata Faʻamatalaga mo Aʻoaʻoga

Book Text: O ata faʻamatalaga faʻamaumauga e tolu e avea o se faʻavae e faʻafeiloaʻi ai le autu o le Aʻafiaga o Lasalo. E aofia ai le "Faʻaumatiaga Tetele e Ono", "Le Vaʻaiga i le Oti o Ituaiga Meaola", faʻapea foʻi ma se ata faʻamatalaga o "Laʻau Rausoo ma Laʻau Fugalaʻau i le Lotoifale" (e faʻavae i luga o le Rote Liste, 2018). O le Aʻafiaga o Lasalo e faʻavae i luga o le autu o le Aʻafiaga o Lasalo, e pei ona faʻaigoaina e le tagata suʻesuʻe i meaola tuai o David Jablonski. E faʻatatau lenei i le toe mauaina e lē faʻamoemoeina (ona o se faʻalavelave, e ala i suʻesuʻega poʻo galuega faʻanofoina) o se ituaiga meaola sa mou atu muamua pe manatu ua faʻaumatia.

The Recognition

About the A' Design Award Ario

O le A' Design Award Ario na manumalo ai Lost Species Primary Function: Ata Faʻamatalaga mo Aʻoaʻoga, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Lost Species Primary Function: Ata Faʻamatalaga mo Aʻoaʻoga e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Lost Species Primary Function: Ata Faʻamatalaga mo Aʻoaʻoga o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The three information graphics serve as a basis
to introduce the topic of the Lazarus-Effect. They include The Six Major Mass Extinctions, Death Watch of the Species, as well as an information graphic of the local Fern Plants and Flowering Plants (based on the Rote Liste, 2018).
Dimensions & Packaging: Original Sizes

Farn- und Blütenpflanzen (Ferns and Flowering Plants) 16045 / 32000,
Die 6 großen Massenaussterben (The 6 Major Mass Extinctions) 32000 / 10733, Todesuhr der Arten (Death Clock of Species) 12669 / 12319
Tags: Lazarus Effect, Infographics, Natural sciences, mass extinction, extinction, animal welfare
Production Technology: First a drawn layout, than Adobe Illustrator (only used trackpad)
Design Challenge: The hardest part was it to visually compress the complex topic informations of extinction from the anthropological, biological and paleontological side into an understandable graphic. The infographics are a part of the Lazarus Effect-Campaign, special attention is paid to the complementary interaction.
The subject deals with the death and (mass) extinction. The black and white style in detail and the rich contrasted illustrations are the best way of visualization and communication for this serious topic.
Research: Research with anthropological, biological and paleontological literature, as well as support of various natural history museums.
The design is rich in detail. They are drawn as vector graphics in black and white and thus fits in well with most of the musee's scenographic installations.

The graphics are structured in such a way that the viewer can discover more and more. All thre infographics are in a large-format and understandable for everyone. The Topics are compressed and build on on each other.
Inspiration: To educate about the extinction history and to promote the idea of sustainability among the general public, with emphases that extinction can be reversed, and to raise awareness of positive and negative human in uences on Nature. They are a part of the LazarusEffect campaign.
Project Duration: The project startet in may 2020
Operation Flow: The information graphics have been developed to accompany and introduce the Lazarus Effect campaign.
Team Members: Lara Wilkin
Image Credits: Photos:

Zoologisches Forschungsmuseum Alexander Koenig
Adenauerallee 160
53113 Bonn
Germany
Tel: +49 228 9122-0
Fax: +49 228 9122-212

Museum für Naturkunde - Berlin
Invalidenstr. 43
10115 Berlin
Germany
Tel: +49 030 889140 - 8591
Fax: + 49 030 889140 - 8814

Naturhistorisches Museum Wien
Maria-Theresien-Platz
1010 Wien
Tel.: + 43 1 52177-0
Fax: + 43 1 52177-578