Dragon Alley Mamanu Fa'asinomaga Fa'apisinisi e Tian Liu and Jiayi Chen

O le mamanu Dragon Alley Mamanu Fa'asinomaga Fa'apisinisi e Tian Liu and Jiayi Chen o se manumalo maualuga tele o le fa'ailoga mamalu 2021 A' Design Award Apamemea i le Vaega Tauva Mamanu Ata Fa'atusa.

ApamemeaAta Fa'atusa· 2021

Dragon Alley Mamanu Fa'asinomaga Fa'apisinisi

na mamanuina e Tian Liu and Jiayi Chen

Tagata Fa'atau: Evil Design Studio

Manumalo o le A' Design Award Apamemea i le Vaega Ata Fa'atusa

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Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #111593

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Dragon Alley Mamanu Fa'asinomaga Fa'apisinisi

O le Dragon Alley o se mamanu fa'asinomaga fa'apisinisi na fatuina mo se faleaiga hot pot ma se potu lauti e faatasi ai. O le fa'asinomaga e fausia i luga o le manatu o le lua-tulaga na maua mai i tala fa'asolopito a Saina. O le fa'asinomaga o le faleaiga e fa'aalia ai le tatalaina e ala i se ata faatusa o le pa'pa'tetele ma le uila, o se puipui uliuli e pei o le vaitusi, ma mataitusi malolosi. O le fa'asinomaga o le potu lauti e fa'aalia ai le taofiofi e ala i se ata faatusa o le pa mai ao, o se lanu pepa fa'anatura, ma mataitusi agamalu atu. O fa'ailoga auro fa'asolosolo e fa'afeso'ota'i ai fa'asinomaga uma e lua. O fa'aoga e aofia ai kata fa'apisinisi, lisi meaai, pepa fa'asalalau, teuina, ma mea faigaluega umukuka.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Dragon Alley Mamanu Fa'asinomaga Fa'apisinisi, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Dragon Alley Mamanu Fa'asinomaga Fa'apisinisi e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Dragon Alley Mamanu Fa'asinomaga Fa'apisinisi e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: Based on the brand attributes of the spirit of dualism and Chinese mythology, we use it in the entire brand design process. In terms of font identification, it conveys such feelings at intercross and interlard to each other mutually. In terms of design elements, the main elements are "Crack of Thunder"in Dragon Alley and "Burst Through Clouds" in Dragon Alley Inner, the former is vigorous, while the latter is gentle. In terms of color, ink color is used as the main background color in Dragon Alley, while natural paper color as the main background color in Dragon Alley Inner, with gradual change of gold as the element.
Fua & Fa'apipi'i: Business card:99mm*50mm,
Bag:293mm*136mm,
Folder:480mm*310mm,
Menu:136mm*293mm,
Menu cover:250mm*140mm,
Poster:A2,
Dinner plate:diameter: 200mm,
Self-heating hot pot: 35mm*30mm*25mm,
Tea Caddy:105mm*105mm*150mm,
Oil tank:diameter 40mm*50mm,
Scarf:300mm*300mm
Fa'ailoga: VIS, Branding, Visual Communication, Type Design, Graphic Design, Chinese mythology, Dragon, Hot pot, Tea
Tekonolosi Gaosiga: In terms of design, the software we mainly use are Adobe Illustrator, Photoshop, After Effect and Cinema 4D.

Further more, in the later material production, it uses stamping technology, gravure printing technology, spot color printing and so on, in order to present the brand vision perfectly. In addition, there needs to be special requirements for its printing materials.
Lu'itau o le Mamanu: During the project. We have studied the various historical periods of China from ancient times to modern times. How to convert Chinese mythological information into usable font design, Graphic design and pattern design are the most important issues.

At the same time, how to balance the contradictory and fusion relationship between Dragon Alley and Dragon Alley Inner is also our main task.
Finally, how to integrate the concept of dragon throughout the brand design is also a problem we need to solve.
Su'esu'ega: First of all, for a new brand, we need to let it have a complete brand story and a deep brand spirit. For business purposes, we need to make consumers recognize the brand, and based on brand value, we need our designers to create meaningful brand content. We have created a complete mythological worldview for Dragon Alley and Dragon Alley Inner, so that the brand has complete story content and visual symbols from beginning to end.

Relying on this complete set of brand visual system and story system, the brand can have a unified way of communication in terms of visual perception, operation and marketing.
Fa'aosofia: We received the project that needed to make the brand design of Dragon Alley Hot Pot and Dragon Alley Inner Tea Room for our client. Dragon Alley has main feature of lively hot pot restaurant, and on the contrary, Dragon Alley Inner corresponds to people's leisure tea time after meals. Chinese living alleys have two special attributes of street life. Based on the spatial differences between the two, the project design seeks to create a sense of contradiction and integration of balance, namely dualism. Emotionally, Dragon Alley represents release, while Dragon Alley Inner immersed in restraint.
Umi o le Poloketi: The project began in 2019 in Milan, the overall visual design at the end of May 2020, and the project eventually landed in Chengdu China.
Fa'agasologa o Galuega: The project aims to make a different experience in the Dragon Alley Restaurant by unique brand visual design.
Sui o le 'Au: Designer: Tian Liu, Jiayi Chen, Aowen Zhou, Fan Xiao
Fa'aaloaloga o Ata: Image#1: Designer Jiayi Chen, 2019,
Image#2: Designer Liu Tian, 2019.