Alu sa'o i le anotusi
Who's That Eating Tusi Ata Fa'aoso e Keitaro Sugihara

O le mamanu Who's That Eating Tusi Ata Fa'aoso e Keitaro Sugihara o se manumalo maualuga tele o le fa'ailoga mamalu 2021 A' Design Award Auro i le Vaega Tauva Mamanu Ata Fa'atusa.


AuroAta Fa'atusa· 2021

Who's That Eating Tusi Ata Fa'aoso

na mamanuina e Keitaro Sugihara

Tagata Fa'atau: Keitaro Sugihara

Manumalo o le A' Design Award Auro i le Vaega Ata Fa'atusa

51,625

Lanu

Le Mamanu

E Uiga ia Who's That Eating Tusi Ata Fa'aoso

O lenei tusi fegalegaleai fa'aoso e mulimuli atu i manu e toafitu o lo'o fiafia i a latou meaai sili ona fiafia i ai, ma o ia taitasi ma lona fa'aoso tolu-itu e fa'aalia ai le uiga tulaga ese o le latou 'ai. O fa'aoso ta'itasi na fuafuaina i se itulau e tasi ua tipi ese, ma se itulau lua lagolago e fa'aalia ai totonu o gutu ta'itasi ma fa'aopoopoina ai le malosi o le fausaga. O lenei mamanu faigofie, fa'atasi ai ma ata fa'apipi'i pepa, e aumaia ai le ola i manu ta'itasi. O tusitusiga e aofia ai leo 'ai e ala i upu leo fa'aIapani, ma fa'amalosia ai le tagata faitau e tatala ma tapuni itulau a'o mama manu.

Le Fa'ailogaina

E Uiga i le A' Design Award Auro

O le A' Design Award Auro na manumalo ai Who's That Eating Tusi Ata Fa'aoso, o se faamaoniga matuā mamalu e tuuina atu i mamanu o le tulaga muamua, matagofie ma maoaʻe. O ē manumalo i le Auro o galuega fou tele, matuā vaai i le lumanaʻi ma susulu e faaalia ai le atamai, le poto ma le tomai o tagata mamanu. E faamoemoeina Who's That Eating Tusi Ata Fa'aoso e avea ma mea fou e matuā vivii, e faatulaga ai uiga fou ma tetele, e tuuina mai ai se tau e leʻi iai muamua. O lenei mamanu na manumalo i le A' Design Award Auro o se galuega ofoofogia, ua faaaloalogia, e aogā tele ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Who's That Eating Tusi Ata Fa'aoso e fatuina ai lagona malosi o le manaʻo, faaosofia le tuinanau, faalauiloa le fatufatuaʻi ma faamalosia i tatou.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa
This interactive pop-up book features seven different animals enjoying a snack, each with their own unique 3D pop up fold showcasing their eating style. Each pop up was designed with just a single page cut out. This simple design, combined with paper collage illustrations, brings life to each animal as they jump out from the page. The text includes eating sounds via Japanese onomatopoeia, encouraging the reader to open and close the pages as the animals munch away.
Fua & Fa'apipi'i
180 mm x 195 mm x 25 mm
Fa'ailoga
Picturebook, Childrenbook, Popupbook, Bookdesign, graphicdesign,
Tekonolosi Gaosiga
Traditionally, pop up books are created by pasting folded paper onto a bound page. With a younger audience in mind, I closely considered book durability in my design process. I challenged myself to design each pop up using a single cut and folded page, laminated against a printed backing page that reveals the inside of each mouth. If the page happens to tear, this design makes it easy to repair.

Each illustration was hand collaged with various materials and papers to create my own textures and colors.
Lu'itau o le Mamanu
The biggest challenge in this project was to design seven distinct pop ups that accurately depict each animal’s unique eating motion.
Su'esu'ega
For research, I looked at several pop up books for inspiration. I was curious about their approaches to book production and storytelling. I found that there are many complex pop up books right now, and I wanted to counter that by making something simple and durable, yet effective and interesting.

Prototypes were tested by a dedicated quality control specialist, my young son Ito.
Fa'aosofia
After experimenting with paper to make a simple pop up, I found that the pop up moved as I opened and closed the folded paper. This motion reminded me of an animal eating, which inspired me to create a picture book.
Umi o le Poloketi
The project started in December 2014 in Tokyo and finished in December 2019 in Tokyo. Published in May 2020.
Fa'agasologa o Galuega
For each spread, the reader is greeted with a different snack and an animal's hand. Who's that eating? To reveal the animal pop up, the page is extended out from the center. The alternative was to flip to a new page, but I aimed to keep each prompt contained. This design ensures a smooth flow from question to answer.
Sui o le 'Au
Publisher : TOKYO SHOTEN Ltd.

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Fa'ailoga