O le mamanu New HQ New Rules Primary Function: Faiga Faailoga e Hd Communication Kft. o se manumalo maualuga tele o le fa'ailoga mamalu 2021 A' Design Award Ario i le Vaega Tauva Mamanu Ata Fa'atusa.
ArioAta Fa'atusa· 2021
New HQ New Rules Primary Function: Faiga Faailoga
na mamanuina e Hd Communication Kft.
Tagata Fa'atau: Magyar Telekom
Manumalo o le A' Design Award Ario i le Vaega Ata Fa'atusa
Manumalo Fa'ailoga Fa'amaonia
Fa'amaonia le Tulaga o le Fa'ailoga mo #112485Le Mamanu
E Uiga ia New HQ New Rules Primary Function: Faiga Faailoga
New HQ New Rules o se faiga faailoga na fatuina mo le nofoaga autu fou o le Magyar Telekom. O le faailoga e faaali ai se seti o tulafono e uiga i amioga i le ofisa. O le mamanu e mama ae fiafia, o lea e lagona ai tulafono e faafeiloai nai lo le faatonu. O ata e faaali ai tulaga masani i le ofisa ma le malie ma le agaga faaletagata. O le sitaili faaonaponei e ese mai le lapoa ma le uiga faaonaponei o le fale. O le faanaunauga o le fatuina o se tali faalagona vave ma le faamalosia o tagata e mulimuli i tulafono ma le ataata.
Le Fa'ailogaina
E Uiga i le A' Design Award Ario
O le A' Design Award Ario na manumalo ai New HQ New Rules Primary Function: Faiga Faailoga, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina New HQ New Rules Primary Function: Faiga Faailoga e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. New HQ New Rules Primary Function: Faiga Faailoga o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.
I Tua o le Mamanu
Pepa Fa'asalalau
Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.
- Uiga Fa'apitoa
- The task was to create a visual identity for a new set of rules on office behaviour in Telekom’s new HQ. The challenge was to make it loveable so people would not feel ordered or forced, rather inspired to respect them. The team developed a very CLEAN YET PLAYFUL design to underline that and create an instant emotional reaction in the viewer.
- Fa'ailoga
- Office building, Signage, Illustration, Design, System of Norm
- Fa'aosofia
- The main inspiration was to reflect on a digital company’s everyday life in a very analogue way. The goal was to contrast the immensity and moderness of the building with a humorous and human touch. While creating the system of norm signage illustrations the focus was on the humour in office situations. The developed design wanted to communicate these rules in a way that makes people follow them with a smile on their face.
- Umi o le Poloketi
- Permanent
- Sui o le 'Au
- Creative director: András Tarkovács
Art director: Ákos Polgárdi
Illustrator: Gergő Gilicze
Design Consultant: Scheitz András
Project manager: Netta Luzsi
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