Low Classic Faiga Autu: Fa'ailoga o le Kamupani by Yaman Hu

Low Classic Faiga Autu: Fa'ailoga o le Kamupani by Yaman Hu is a highly esteemed winner of the very prestigious 2021 A' Design Award Uʻamea in Mamanu Ata Fa'atusa Competition Category.

UʻameaAta Fa'atusa· 2021

Low Classic Faiga Autu: Fa'ailoga o le Kamupani

by Yaman Hu

Client: Low Classic

A' Design Award Uʻamea Winner in Ata Fa'atusa Category

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Verified Award Winner

Verify Award Status for #113244

View at A' Design Award Press Release Award Badge

Colors

The Design

About Low Classic Faiga Autu: Fa'ailoga o le Kamupani

Tusitusiga o le Tusi: O le Low Classic o se fa'ailoga fa'apitoa na fatuina mo se lisi teuga la'ei tuto'atasi. O le fa'ailoga e maua mai lona fa'aosofia mai mekasini teuga la'ei o le vaitau o le 1980. O lo'o fa'aaogaina se palapala lanu fa'agesegese ma se fa'atulagaga e talepe ai le pine faavae. O le tusitusiga e fa'ateleina ma tu'ufa'atasia ma pi'o matagofie, ma e fausia ai le gagana va'aia autu o le kamupani. Ua aofia ai mea lolomi ma mea fa'aeletonika, e pei o pepa fa'asalalauga, ata fa'asalalauga i luga o feso'ota'iga fa'asalalau lautele, imeli ma fa'asalalauga uepi. O mea fa'aaoga lolomi e gaosia i luga o pepa toe fa'aaogaina e aunoa ma vali fa'aleagaina siosiomaga. O le fa'amoemoe o le galuega ia tu'uina atu se foliga tuai i se foliga fa'aeletonika ua fa'amaonia lelei.

The Recognition

About the A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Low Classic Faiga Autu: Fa'ailoga o le Kamupani, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Low Classic Faiga Autu: Fa'ailoga o le Kamupani e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Low Classic Faiga Autu: Fa'ailoga o le Kamupani ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Low Classic is establishing its voice as a new designer label by utilizing chic fabrics, classic silhouettes, and innovative details. This project aims to use untypical typography and a bit of quirky aesthetic choice in representing the looking and feel of this brand. The branding materials including both physical and digital products that give a one of a kind holistic view of Low Classic. The way of showing the brand value is providing classic fashionable textures but with creative details.
Dimensions & Packaging: 1920px*1280px
Tags: Identity, digital design, fashion, typography
Production Technology: As all the material of the clothing is 100% organic, the brand collaterals are printed by the recycled paper. The way of Low Classic printing all the collaterals are using recycled paper, there's no environment pollution dye color added.
Design Challenge: There're so many similar minimalists boutique brands on the market, by figuring out using the relatively exaggerated typography and bold layout on the branding campaign.
Research: The rebranding is focused on the detail of the typography, which will be the critical visual language of this brand. As Low Classic is an independent fashion brand, we are trying to escalate the brand value, as the materials are organic, the aesthetic way of representing the brand is using the mute color palette and printing with organic materials.
Inspiration: The brand identity is inspired by the 80s fashion magazine, the color is muted and the layout breaks the grid. As well as the typography is combined with elegant curves. This brand campaign is focusing on digital online platforms. eg. social media, e-mails, and web banners. So that the posters are very neat and bold to catch the user eye to stop by the online shop
Project Duration: The project started at the end of 2019 in New York and finished in mid-2020 in New York.
Operation Flow: The brand is inspired by 80s fashion, by combining the vintage look with refined digital experience, Low Classic is aiming to bring a retro style and redesign it. The brand color choice is always used mute color in the 80s, and the typography is inspired by the fashion magazine font from the 80s. Low Classic has digitized a vintage look to the e-commerce world.
Team Members: Creative Director: Yaman Hu
Designer: Yaman Hu