Pupstar Primary Function: Faʻasinomaga o le Faʻailoga by Haolai Francis Zhou

Pupstar Primary Function: Faʻasinomaga o le Faʻailoga by Haolai Francis Zhou is a highly esteemed winner of the very prestigious 2021 A' Design Award Ario in Mamanu Ata Fa'atusa Competition Category.

ArioAta Fa'atusa· 2021

Pupstar Primary Function: Faʻasinomaga o le Faʻailoga

by Haolai Francis Zhou

Client: H. Design Studio

A' Design Award Ario Winner in Ata Fa'atusa Category

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Verified Award Winner

Verify Award Status for #114266

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pupstar Primary Function: Faʻasinomaga o le Faʻailoga

Pupstar o se faʻasinomaga o le faʻailoga na faia mo se kamupani tekonolosi faʻavasegaina o nofoaga ma lana masini GPS e siaki ai fagafao. O le logo e tuʻufaʻatasia ai foliga faigofie faʻailoga na tusia mai se vae o se manu, mata o se maile, se pine o se faafanua ma se aū faʻatautaia. O le faʻailoga e faʻafesoʻotaʻi ai fagafao ma le faʻavasegaina o nofoaga i se faʻailoga e tasi e faigofie ona iloa. O lanu fou ma susulu e tuʻuina atu ai i le faʻasinomaga se leo faʻauo ma faʻamalosi. O pepa pisinisi, pepa faʻasalalau ma isi meafaitino faʻatusi e lolomiina i luga o pepa faʻaleleia e toe faʻaaogaina ma foliga vaʻaia. O le faiga vaʻaia e faʻaaogaina faifai pea i luga o vaʻaiga faʻakomepiuta uma, ma le faʻamoemoe e fesoasoani i ē e ana fagafao e aloese mai le leiloa o a latou fagafao.

The Recognition

About the A' Design Award Ario

O le A' Design Award Ario na manumalo ai Pupstar Primary Function: Faʻasinomaga o le Faʻailoga, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Pupstar Primary Function: Faʻasinomaga o le Faʻailoga e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Pupstar Primary Function: Faʻasinomaga o le Faʻailoga o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Pupstar is a positioning technology company. The new brand design is for pre-launching its new product, Pupstar GPS Pet Tracker. The design presents the relationship between animals and positioning by using iconic graphics from the logo in a dynamic way. The fresh and pop colors convey technical support from products and passionate visual language to call attention and help people to never lose their pets. The consistent visual system works through all digital platforms as well.
Dimensions & Packaging: The aspect ratio of the logo is 1:1. The specs of the Business card is 90mm x 55mm. The size of the brand story flyer is 210mm x 297mm.
The specs of the Pet Tracker product is 1.4 in x 2.5 in x 0.5 in. The weight is 0.9 oz. The stationery was printed on textured matte recycled stock paper.
Tags: Visual Identity, Logo, Branding, Stationary, Illustration, Product Design, Web Design
Production Technology: Exploring and creating simple iconic graphics to develop a logo both from pet and positioning, especially the visual look of animal paw, dog face, map pin, navigation arrow, and so on. The brand logo and stationery were printed on a textured matte recycled stock paper. The logo is presented by OLED light technology in product design so that the OLED light enhanced the legibility and visuality of the GPS tracker wearing on pets.
Design Challenge: For the logo design, the biggest challenge part is the process of creating a graphic that conveys the relationship between pets and positioning. The whole visual language needs to present a friendly feeling based on product design, and also it has to show passion and impress to catch people's attention to avoid losing their pets.
Research: The research process focuses entirely on the subject matter. Building up an intriguing storytelling helps us to get more inspirations on creating the brand visual system. Using SurveyMonkey to collect data about how many people used pet tracker for their pets, and other surveys for brand competitors. Collecting stories especially from people who had the experience of losing their pets without using GPS Tracker products. Also, doing research and collecting competitor's logos and Pet-related brands' logos is important for making a unique and identifiable logo design on market. Finally, keep doing more sketches and drawing is the essential process to develop graphics for visual system until reaching the simple and meaningful designs.
Inspiration: Getting inspired and researched by people who had the experience of losing their pets. There are limit product options to prevent pet loss and protection on market. Deeply exploring the relationship and building connection between animals and positioning become the core message of the visual language, especially for logo design. The logo design exploration process focused on creating a simple and recognizable symbolic graphic to represent both pet and positioning, and also the design was aimed to evoke pet owners to realize the relationship and functionality of products.
Project Duration: The project started in July 2020 in San Francisco and finished in December 2020 in San Francisco, and was published and promoted via online digital marketing in December 2020.
Operation Flow: The design creates a passionate visual experience for catching people's attention on this new product that could provide significant support for their pet lives. Also, the design helps marketing sales by making good communication and visual connection between pets and positioning services.
Team Members: Brand Design: Haolai Francis Zhou