Alu sa'o i le anotusi
RYC Brand Identity Faailoga o le Kamupani e Fengnan Lin

O le mamanu RYC Brand Identity Faailoga o le Kamupani e Fengnan Lin o se manumalo maualuga tele o le fa'ailoga mamalu 2021 A' Design Award Apamemea i le Vaega Tauva Mamanu Ata Fa'atusa.


ApamemeaAta Fa'atusa· 2021

RYC Brand Identity Faailoga o le Kamupani

na mamanuina e Fengnan Lin

Tagata Fa'atau: Ryc

Manumalo o le A' Design Award Apamemea i le Vaega Ata Fa'atusa

10,083

Lanu

Le Mamanu

E Uiga ia RYC Brand Identity Faailoga o le Kamupani

O le RYC Faailoga o le Kamupani o se faailoga vaaia o le kamupani na fatuina mo se kamupani e-commerce e faavae i Guangzhou, Saina. O le logo e fausia mai ni faailoga punctuation e tolu: o se faailoga o le ofo (!) e fai ma sui o le poto masani, o se koma (,) e fai ma sui o le finafinau, ma se faailoga faaiuiuga (.) e fai ma sui o le lelei atoatoa ma se amataga fou. O le mataitusi R ma se fausaga o le taavale faatau oloa e tuufaatasia ma nei faailoga punctuation e faaata ai le pisinisi. O punctuation o loo faaaogaina o se gagana e talia e atunuu eseese. O le faailoga o loo faaaogaina i pepa pisinisi, pine faailoa, tusi lagalaga, afifiga meaalofa ma ato ie, e faaaoga ai le fasi siliva ma le lomiga screen.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai RYC Brand Identity Faailoga o le Kamupani, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina RYC Brand Identity Faailoga o le Kamupani e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. RYC Brand Identity Faailoga o le Kamupani e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa
The logo is composed of three punctuation marks, which is simple in appearance but fully reflects the industry attribute and corporate culture.Exclamation point: for expertise, comma: for perseverance, full stop: for perfection, and also for new beginning and new pursuit.
Fua & Fa'apipi'i
Business card 54mmx90mm
Badge 54mmx85mm
Pakag 260mmx330mmnote
Brochure 255mmx197mm
Canvas bag 320mmx390mm
Fa'ailoga
Responsible, Young, Creative, Brand, Corporate Identity
Tekonolosi Gaosiga
Logo and graphics are adapted in many scenes, such as business card, badge, notebook, gift package, canvas bag ,etc. The process involves foil silver , screen printing.
Lu'itau o le Mamanu
Find a suitable design language to reflect industry attributes and corporate culture.
Su'esu'ega
Ruoyuchen's 10th anniversary, brand vision upgrade
Fa'aosofia
Guangzhou Ruoyuchen Technology Co., Ltd. is a well-known listed e-commerce company in China, which is a communicator between 30,000,000+ Chinese families and 70+ global quality brands.

The inspiration of the new logo comes from People, Communication and Globalization. There are many different literal languages around the world and punctuation marks are the unified language. Using basic punctuation marks: exclamation point, comma, period plus initial "R", and industry attribute "shopping cart", the three are combined, and a new LOGO graphic is born.
Umi o le Poloketi
Guangzhou,Guangdong Province,China,January 1th,2020
Fa'agasologa o Galuega
The logo is composed of three punctuation marks, which is simple in appearance but fully reflects the industry attribute and corporate culture.
Pateni
Guangzhou Ruoyuchen Technology Co., Ltd.
Sui o le 'Au
Fengnan Lin
Xiulin Chen
Jingxia Huang
Liqing Xian
Ziyang Zhuang
Yingqiang Zhang
Liqiong Yang
Fa'aaloaloga o Ata
Image #1: Designer Fengnan Lin,2019.

Lagolago Tau Tupe

Su'esu'e i Tua Atu o le Designers.org

Su'esu'e oloa, auaunaga ma avanoa mai a matou pa'aga fa'asalalauga.

E Tatau i Mamanu Lelei Ona Maua le Fa'ailoga Maualuga

O le A' Design Award o se fa'ailoga fa'ava-o-malo, fa'amasinoina mo mamanu lelei. Auai i le A' Design Award e maua ai se avanoa e maua ai le fa'ailoga agava'a, ta'uta'ua, mamalu ma le fa'asalalauga mo lau galuega. Tuu atu lau galuega mo le A' Design Award ma tauva mo le fa'ailoga sili o le A' Design Prize.

Fa'ailoga