C-MAX Branding Identity Igoa Fa'apitoa: Fa'ailoga Igoa by Fengnan Lin

C-MAX Branding Identity Igoa Fa'apitoa: Fa'ailoga Igoa by Fengnan Lin is a highly esteemed winner of the very prestigious 2021 A' Design Award Apamemea in Mamanu Ata Fa'atusa Competition Category.

ApamemeaAta Fa'atusa· 2021

C-MAX Branding Identity Igoa Fa'apitoa: Fa'ailoga Igoa

by Fengnan Lin

Client: C-Max

A' Design Award Apamemea Winner in Ata Fa'atusa Category

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Verified Award Winner

Verify Award Status for #114759

Su'esu'e Atili Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About C-MAX Branding Identity Igoa Fa'apitoa: Fa'ailoga Igoa

Tusitusiga o le Tusi: O le C-MAX Fa'ailoga Igoa o se polokalame fa'ailoga vaaia na fatuina mo se kamupani tekonolosi o loʻo galue i le cloud computing ma big data tele. O le logo e tu'ufa'atasia mai mataitusi CMAX fa'atasi ma faailoga masani o le code, e aofia ai angle brackets, se laina puupuu (dash) ma se aro, lea e fa'atusa i le fa'atatauga ma le fa'atonuina o le fealua'i o faʻamatalaga. O le lanu uliuli e fa'aalia ai le sa'o ma le sa'o tonu, a'o mataitusi felanulanua'i fesoasoani e fa'aalia ai se lalolagi pupula ua fausia i le tekonolosi. O lenei fa'ailoga e fa'aogaina i pepa fa'atau, pepa faigaluega, api tusitusi ma taga ie, e fa'aaoga ai le lomiga fa'alanu e fa (four-color printing) ma le fa'apipi'i UV (UV glazing).

The Recognition

About the A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai C-MAX Branding Identity Igoa Fa'apitoa: Fa'ailoga Igoa, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina C-MAX Branding Identity Igoa Fa'apitoa: Fa'ailoga Igoa e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. C-MAX Branding Identity Igoa Fa'apitoa: Fa'ailoga Igoa e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The black of logo represents preciseness, and the colorful auxiliary color means to create a colorful world with high technology.
Dimensions & Packaging: Note book:180mmx130mm; Canvas bag:320mmx390mm
Tags: Brand visual upgrade, Cloud computing, big data, code, Visual Communication Design,
Production Technology: Logo and auxiliary graphics are used in many work scenes,such as business card,work card,notebook,canvas bag and so on.Process involves four-color printing,UV glazing.
Design Challenge: Looking for representative symbols and languages of computing classes.
Research: Most of the C-MAX teams are young and creative,the post-90/95s generation.This company wants to change the stereotype of technology companies between brands and industry.Therefore the logo is designed to black and white,and auxiliary graphics is colorful,C-MAX hopes to use high technology to calculate a colorful world.
Inspiration: People's impression of programmers remains in residence，rigorous , poor communication. However, Most of the C-MAX teams are young and creative ,the post-90/95s generation . C-MAX want to change the stereotype of technology companies between brands and industry.
The logo design is inspired by the international code. Code is a universal language without borders. Creative execution is the combination of code symbol elements "< >", "-", "→"and CMAX fonts.C-MAX company hopes to creat a colorful world with high technology by the new logo.
Project Duration: Guangzhou,Guangdong Province,China,January 1,2020
Operation Flow: Logo design inspiration from the code commonly used symbols,representing calculation; "",means calculation. "-",means moving data with arrow fonts represent a series of tasks performed by order.
Patents: Copyrights belong to Fengnan Lin, 2020.
Team Members: Fengnan Lin
Yingqiang Zhang
Liqing Xian
Image Credits: Image #1: Designer Fengnan Lin,2020.
Video #1: Creator Yingqiang Zhang, Liqing Xian,2020.