Meet Rebrand Fa'ailoga e Mengchao Wu, Hao Li and Sijia Zhang

O le mamanu Meet Rebrand Fa'ailoga e Mengchao Wu, Hao Li and Sijia Zhang o se manumalo maualuga tele o le fa'ailoga mamalu 2021 A' Design Award Ario i le Vaega Tauva Mamanu Ata Fa'atusa.

ArioAta Fa'atusa· 2021

Meet Rebrand Fa'ailoga

na mamanuina e Mengchao Wu, Hao Li and Sijia Zhang

Tagata Fa'atau: Meet

Manumalo o le A' Design Award Ario i le Vaega Ata Fa'atusa

40,607

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #115712

Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Meet Rebrand Fa'ailoga

O le Meet ose fale'aiga papakiu a Korea e fa'atatau i tupulaga talavou. O le tofiga a le tagata fa'atau mo Mengchao, Hao ma Sijia o le faia lea o se fa'atonuga fa'ata'ita'iga ma fa'asinomaga va'aia e fa'aalia ai le fa'ailoga manino ma fa'alauiloa aano o manufasi eseese. O foliga o aano o manufasi o lo'o i luga o le mea'ai e masani lava ona iai ni fa'ailoga. O lenei manatu e taʻitaʻia ai i latou i le mataʻina o le manatu, faʻafesoʻotaʻi aano o manufasi, iʻa ma fualaʻau faʻatasi ma geometries faʻapitoa. O tu'ufa'atasiga ma fa'ata'ita'iga 'ese'ese e tu'uina atu ai i geometries se pa'i fa'ai'u malie ma le vevela.

Le Fa'ailogaina

E Uiga i le A' Design Award Ario

O le A' Design Award Ario na manumalo ai Meet Rebrand Fa'ailoga, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Meet Rebrand Fa'ailoga e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Meet Rebrand Fa'ailoga o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: Meet is a Korean barbecue restaurant targeting young people. Our commission is to create an art direction and visual identity to express the vivid brand image and promote the various meats.
Fua & Fa'apipi'i: Business card: 88.9mm by 50.8mm
Punch card: 20mm by 260mm
Menu:215.9mm by 289.56mm; 107.95mm by 289.56nn
Various sticker sizes
Fa'ailoga: Branding, Graphic Design, Visual Identity, BBQ, Food
Tekonolosi Gaosiga: Adobe suite, Video Production, Printing, Package Design
Lu'itau o le Mamanu: How to turn the strong emotional/physical feeling we get from bbq into a consistent but flexible visual language.
Su'esu'ega: Our research included 3 parts

1. Communications with the client.

2. Feeling research. we ate a lot of bbq(lol) to immerse ourselves in the emotion which bbq can directly convey. Moodboard is the result of this part. in the moodboard.

3. visual research.
Fa'aosofia: The shapes of meats on the grill naturally present geometries, beef tongue as circle, pork neck as rounded rectangle, and beef rolls as cylinder. This idea leads us to the milestone of our concept, connecting different meats, seafoods and vegetables with specified geometries. Various shape combinations and patterns give the geometries a playful and hot final touch. We also take advantage of the most basic graphical element - grid, to represent grills, which is unexpected but also reasonable.
Umi o le Poloketi: 3 mouths
Executed in NYC and shanghai
Fa'agasologa o Galuega: This project started with a conversation with the client. Through the conversation, we find out the ethos of the brand. Through further conversation and research, we gathered more information about the tone and language of Meet. Base on that, we developed the look and feel for Meet. Then, we apply this visual language to applications around this brand.
Sui o le 'Au: Mengchao Wu
Hao Li
Sijia Zhang
Fa'aaloaloga o Ata: Art Direction: Formoj
Graphic Design: Mengchao Wu & Hao Li & Sijia Zhang
Animation: Hao Li