Self Help Graphics and Art Fa'asinomaga o le Fa'apitoa by David Jimenez

Self Help Graphics and Art Fa'asinomaga o le Fa'apitoa by David Jimenez is a highly esteemed winner of the very prestigious 2021 A' Design Award Apamemea in Mamanu Ata Fa'atusa Competition Category.

ApamemeaAta Fa'atusa· 2021

Self Help Graphics and Art Fa'asinomaga o le Fa'apitoa

by David Jimenez

Client: David Jimenez

A' Design Award Apamemea Winner in Ata Fa'atusa Category

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Verified Award Winner

Verify Award Status for #117221

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Self Help Graphics and Art Fa'asinomaga o le Fa'apitoa

'O le Self Help Graphics and Art o se poloketi toe fa'aigoa mo se nofoaga o measina fa'atufugaga a le nu'u i East Los Angeles. 'O le fa'asinomaga fou o lo'o atagia ai le taua, misiona, ma le talafaasolopito o le nofoaga, lea na tupu mai le fa'asinomaga fa'aleaganu'u ma le fa'amalosia fa'apolokiki o tusiata Chicana, Chicano, ma Latinx. 'O le fausaga fa'akesi o mataitusu fa'ailoga Aztec ma Maya na fa'aosofia ai se ituaiga mataitusu fa'aali fa'apitoa ma se logotype. Na tipiina le logotype i le laser i luga o le laupapa MDF ma lolomiina i le auala letterpress e fa'aopoopo ai le vaega mafiafia. Na lolomi fa'ata (screen printed) pepa fa'asalalauga e fa'aaloalo ai i le talafaasolopito o le lolomiga o ata i le nofoaga.

The Recognition

About the A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Self Help Graphics and Art Fa'asinomaga o le Fa'apitoa, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Self Help Graphics and Art Fa'asinomaga o le Fa'apitoa e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Self Help Graphics and Art Fa'asinomaga o le Fa'apitoa e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The goal was to provide Self Help Graphics & Art with an identity that embraces the community arts center’s value, mission, and history in East Los Angeles. Self Help Graphics and Art started in the context of the cultural identity and political empowerment of Chicana/o and Latinx artist.
Dimensions & Packaging: Poster size 28"x 40" inches
Newspaper booklet 11.378" x 14.9606" inches.
Screen printed, laser cut and letterpress.
Tags: Grid, Geometric, Typeface, Typographic
Production Technology: The custom logotype and typeface was laser cut on mdf wood and letterpress to achieve texture. All poster were screen printed on 28"x 40" inch Rives BFK printmaking paper.
Design Challenge: Self Help Graphics and Art is a community arts center located in East Los Angeles. Formed during the cultural renaissance that accompanied the Chicano Movement, Self Help promotes socially engaging art with a conscience to service the Chicana/o and Latinx community and diverse audiences through artistic freedom and cultural affirmation.
The creative challenge was developing a new identity that also appeals to a more diverse and contemporary audience and communicates the heritage of Self Help Graphics & Art.
Research: Research the history of Self Help Graphics & Art through books and visiting the facility. Went through rounds of explorations and revisions. Book credit- Self Help Graphics and Art: Art in the heart of East Los Angeles by Colin Gunckel.
Inspiration: Inspired by the grid used in the Aztec and Mayan hieroglyphs, the custom display font helps celebrate and revitalize its brand identity to reflect its history. The final logotype and typeface was letterpress and screen printed to achieve texture and pay homage to Self Help Graphics & Art printmaking history.
Project Duration: Project started in April 2018 in Los Angeles, Ca and finished in Dec, 2018.
Team Members: David Jimenez