Three Emotions Galuega Autu: Fa'ailoga Fa'apisinisi by Tsuyoshi Omori

Three Emotions Galuega Autu: Fa'ailoga Fa'apisinisi by Tsuyoshi Omori is a highly esteemed winner of the very prestigious 2021 A' Design Award Uʻamea in Mamanu Ata Fa'atusa Competition Category.

UʻameaAta Fa'atusa· 2021

Three Emotions Galuega Autu: Fa'ailoga Fa'apisinisi

by Tsuyoshi Omori

Client: NPO Hansen's Disease Sanatoria World Heritage Promotion Council

A' Design Award Uʻamea Winner in Ata Fa'atusa Category

12,711

Verified Award Winner

Verify Award Status for #117934

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Three Emotions Galuega Autu: Fa'ailoga Fa'apisinisi

Tusitusiga o le Tusi: O le Emotions e Tolu o se fa'ailoga fa'apisinisi na fatuina mo se fa'alapotopotoga e le'i mo tupe mama i Iapani. O lo'o galue le fa'alapotopotoga ina ia fa'aopoopoina fale mo tagata ma'i Hansen i le Lisi o Measina a le Lalolagi a le UNESCO. O le logo e tu'ufa'atasia ai ata fa'ailoga e tolu e fa'aalia ai le tiga tele, le fa'anoanoa ma le fa'amoemoe. O le gutu o ata fa'ailoga ta'itasi ua fa'atulaga i foliga o se alalaupapa, lea e mafai fo'i ona faitau o se mata'itusi H. O le alalaupapa o lo'o fa'asino atu i se alalaupapa moni na fausia i luga o se motu o lo'o tu ai falema'i ma'i se lua. O pepa fa'asalalau e 594 i le 841 milimita o lo'o fa'aalia i a'oga amata, a'oga tamaiti ma falema'i.

The Recognition

About the A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Three Emotions Galuega Autu: Fa'ailoga Fa'apisinisi, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Three Emotions Galuega Autu: Fa'ailoga Fa'apisinisi e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Three Emotions Galuega Autu: Fa'ailoga Fa'apisinisi ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo and poster of a non-profit organization that aims to have Hansens sanatoriums inscribed on UNESCO's World Heritage List conveys the message that the tragic past of Hansen’s disease patients must not be forgotten.
Dimensions & Packaging: Poster: Width 594mm x Height 841mm
Tags: leprosy, non-profit organization, Hansen Disease Sanatoria, Hansen Disease, Logo
Production Technology: First, we designed pictograms that illustrate three emotions - Agony, sadness, hope - that patients have experienced for years. Then we arranged the mouth parts of each pictogram into bridge-shape to show the will of serving as a mediator of tragic history for future generations. It also looks like an alphabet H, taken from the first letter of the disease.
Design Challenge: To reach a wider audience regardless of nationality or generation, we have struggled to design a straightforward, catchy and intuitive logo as much as possible. Successfully, the logo has profound implications, and posters that tell those stories are put up on walls at nursery schools, kindergartens and hospitals today. The logo also appears in the text for history class at local schools.
Research: The bridge design was inspired by the actual Oku-Nagashima Bridge. It opened in 1988 on the Nagashima Island where two sanatoriums are located, as the result of efforts and struggles by sanatorium residents. Dubbed as Human Recovery Bridge, it has been a symbol of the residents fight against discrimination and prejudice. Now that their average age is over 85, we need to act for them.
Inspiration: Our challenge was to tell their noble mission to a wider audience. Their strong will not to repeat negative history is elaborately expressed here. Today, amid the prolonged Covid-19 crisis, we are seeing heartless and cruel behaviors or utterance more often. The strong message behind the logo resonates with us furthermore.
Project Duration: This logo was released in May 2019, updated in April 2020.
Operation Flow: Posters with the logo are put up on walls at nursery schools, kindergartens and hospitals today, helping raise awareness of youngsters who will support our brighter future. To support their action, the logo and key visual can be downloaded. Such as smartphone standby display or sticker can be downloaded for free from website.
Patents: Copyrights belong to NPO Hansens Disease Sanatoria World Heritage Promotion Council, 2019.
Team Members: Arte Director and Designer: Tsuyoshi Omori
Photographer: Hikaru Kodani
Translator: Yukiko Nishikawa
Image Credits: Image＃1:Photographer Hikaru Kodani, 2020.
Image＃2:Photographer Hikaru Kodani, 2020.
Image＃3:Photographer Hikaru Kodani, 2020.