Timing Sauce Branding by Wai Ching Chan is a highly esteemed winner of the very prestigious 2022 A' Design Award Uʻamea in Mamanu Ata Fa'atusa Competition Category.

UʻameaAta Fa'atusa· 2022

Timing Sauce Branding

by Wai Ching Chan

Client: Timing Sauce

A' Design Award Uʻamea Winner in Ata Fa'atusa Category

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Verified Award Winner

Verify Award Status for #118426

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Timing Sauce Branding

Book Text: O le Timing Sauce o se poloketi faʻailoga na fatuina mo se tagata gaosi sos. O le galuega e aofia ai se igoa fou o le brand, se logo, teuga afifi ma mea faʻatau. O le igoa muamua sa faʻasino i le pasta, lea e leʻi fetaui ma oloa sa faʻatauina, o lea na filifilia ai se igoa fou. O le logo e faʻaaogaina ai foliga le manino e faʻaalia ai se sos ma se foliga ataata. O suʻesuʻega lanu na taʻitaʻia ai le palapala lanu, ma sa faʻataʻitaʻia le tele o tuʻufaʻatasiga o lanu e faʻaalia ai le fiafia ma le manaʻo e ʻai. O laʻei igoa (labels) e lolomiina i luga o le PVC pipiliʻi e le mafai ona susū, ma e faia i ni lapopoʻa se tolu mo fagu e 120, 150 ma 180 millilita.

The Recognition

About the A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Timing Sauce Branding, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Timing Sauce Branding e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Timing Sauce Branding ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Visual, Emotion, Stimulate Appetite.
Founder Lok wanted to rebrand her brand and increase sales and awareness. They desired to bring out joy and happiness when people saw the products. After researching the industry and competitors, they wanted to create an emotional connection with the designs. They tried to make the audience feel happy and yummy.

The brand name was Timing Pasta which was irrelevant to the existing products they were selling. Therefore, the first mission is to change the brand name to be more connectivity and unique.
Dimensions & Packaging: Sauces Label size:
180ml, 193mmx52mm
150ml, 190mmx42mm
120ml, 165mmx50mm
Tags: Branding, Logo Design, Packaging, Visual Identity, Food, Sauce, Color
Production Technology: Label Material: PVC gloss label waterproof
Design Challenge: In the end, They came up with some color combinations, but the brown color was a little troubling since brown is not good for appetite (except chocolate). After we show to people, the results were positive.
Research: They researched how to communicate with people through colors, it's tricky to use such a bold color in the food industry, so the research objectives are to pick and try different color combinations to deliver the right emotion/feeling in the right color. During the research, they found some data about the meaning of colors and tried to match different combinations, also need to consider the connection with the products.
Inspiration: In the beginning, Lok came to me and said she wanted to rebrand her brand and increase sales and awareness. They desired to bring out joy and happiness when people saw the products. After researching the industry and competitors, they wanted to create an emotional connection with the designs. They tried to make the audience feel happy and yummy.
Project Duration: Hong Kong