Auro Ata Fa'atusa · 2021
Math Alive Fa'ailoga Fa'ailoga
- A' Design Award Auro 2021 in Ata Fa'atusa
- CLIENT: VISANG Education Inc.
- Estimated Number of Design Views: 138,535
- Verification code 6AFAF1ABB1 · Verify this award
Colors
About Math Alive Fa'ailoga Fa'ailoga
O fa'agaioiga fa'akomepiuta malosi e fa'atamaoaigaina ai le a'oa'oina o le numera i totonu o le si'osi'omaga fa'afefiloi a'oa'oga. O kalafi parabolic mai le matematika na faaosofia ai le mamanu logo. O le mataitusi A ma le V e fesoʻotaʻi ma se laina faʻaauau, e faʻaalia ai le fegalegaleaiga i le va o se faiaoga ma se tamaititi aoga. O lo'o fa'ailoa mai ai le fe'au e ta'ita'ia e le Math Alive tagata fa'aoga ina ia avea ma tamaiti atamai ile numera. O ata vaaia autu o lo'o fa'atusalia ai le suiga o manatu fa'atatau o le matematika i fa'ata'ita'iga tolu-dimensional. O le lu'itau o le faapaleniina o le tulaga malie ma le fa'afiafiaina mo le au fa'atatau i le fa'apolofesa o se fa'ailoga fa'atekonolosi a'oa'oga.
About the A' Design Award Auro
O le A' Design Award Auro na manumalo ai Math Alive Fa'ailoga Fa'ailoga, o se faamaoniga matuā mamalu e tuuina atu i mamanu o le tulaga muamua, matagofie ma maoaʻe. O ē manumalo i le Auro o galuega fou tele, matuā vaai i le lumanaʻi ma susulu e faaalia ai le atamai, le poto ma le tomai o tagata mamanu. E faamoemoeina Math Alive Fa'ailoga Fa'ailoga e avea ma mea fou e matuā vivii, e faatulaga ai uiga fou ma tetele, e tuuina mai ai se tau e leʻi iai muamua. O lenei mamanu na manumalo i le A' Design Award Auro o se galuega ofoofogia, ua faaaloalogia, e aogā tele ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Math Alive Fa'ailoga Fa'ailoga e fatuina ai lagona malosi o le manaʻo, faaosofia le tuinanau, faalauiloa le fatufatuaʻi ma faamalosia i tatou.
Press Kit
- Unique Properties
- Math Alive is an interactive math learning program where abstract math concepts appear as physical objects in a virtual world. The brand aims to teach math more effectively through a digital program where students can touch and experiment with math in material form. The logotype was designed with seamless flowing lines, representing the brand concept of bringing life to the abstract math concepts.
- Dimensions & Packaging
- Brand identity guideline regulates the logo specifications to ensure legibility and consistency at all times. It comprises the minimum clear space, minimum size, brand color palette, typefaces, and rules for various applications. The aspect ratio of the Math Alive logo constrains as 1.8 to 1. The primary typeface is Gotham font, delivering a compact yet bold style corresponding to the brand concept.
- Tags
- Brand Identity, Logo, Branding, Visual Identity, Math, Education, Digital, Experience
- Production Technology
- Math Alive embodies the nature of mathematics and believes math is a language that expresses logic and rational thinking. Designs for Math Alive required conveying these two notions by applying vivid colors and dynamic shapes and lines across the applications.
- Design Challenge
- The main task was to organize the visual identity with a fun and approachable mood. However, considering that Math Alive is part of the education business, it was inevitable to reveal its expertise that plays a leading role in the educational technology field. The key was to balance the young and fun setting for the target audience with professionalism as an educational technology brand.
- Research
- The research goal was to find a solution for visualizing the effective technology that Math Alive offers. The design team approached the solution by creating a visual concept of whiz kids expressing themselves through the art of bricolage. The term bricolage is a technique that uses a diverse range of materials similar to the creative and experiential learning method of Math Alive.
- Inspiration
- Parabolic graphs from mathematics inspired the logo design. Letter A and V are connected with a continuous line, demonstrating the interaction between an educator and a student. It conveys the message that Math Alive guides users to become masters in math. The key visuals represent the transformation of abstract math concepts into three-dimensional graphics.
- Project Duration
- The project started in April 2020 and finished in August 2020, in Seoul, South Korea.
- Operation Flow
- Students struggle with math as it becomes more abstract as they advance through school. Math Alive complements such problems with an interactive digital program where students can learn math through digital communications by touching and experimenting with visual aids. The key visuals enrich the UI of the program to engage students in a fun and creative environment of Math Alive.
- Image Credits
- Shutterstock, Clipart Korea
