Beat Coffee Fa'ailoga Fa'akalatasi o Fa'ailoga by Paul Meeuwsen

Beat Coffee Fa'ailoga Fa'akalatasi o Fa'ailoga by Paul Meeuwsen is a highly esteemed winner of the very prestigious 2021 A' Design Award Apamemea in Mamanu Ata Fa'atusa Competition Category.

ApamemeaAta Fa'atusa· 2021

Beat Coffee Fa'ailoga Fa'akalatasi o Fa'ailoga

by Paul Meeuwsen

Client: Beat Coffee

A' Design Award Apamemea Winner in Ata Fa'atusa Category

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Verified Award Winner

Verify Award Status for #119537

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Beat Coffee Fa'ailoga Fa'akalatasi o Fa'ailoga

Beat Coffee o se mamanu o fa'ailoga fa'akalatasi ma teuga afifiga mo se kamupani kofe. O le toe fa'afouina na amata i le va'aiga o le maketi, iloiloga o tagata tauva ma manatu mai tagata fa'atau, lea na fausia ai le fuafuaga fa'apisinisi ma le tulaga o le fa'ailoga. O le tulaga o lo'o fa'aalia i le laina Serious Fun Coffee, lea e fa'atulaga ai le leo o le fa'asalalauga ma fa'afeso'ota'i ai le fiafia, musika ma le kofe. O lo'o fa'aaogaina le leo o le pule o le kamupani e fa'aola ai le fa'ailoga o le fa'atauga. O le manatu lava e tasi o lo'o fa'aaogaina foi i le taga kofe lomia, lea e fa'aola ai e ala i le augmented reality (moni fa'aopoopoina). O le fa'amoemoega o se fa'ailoga manino, e taula'i i tagata fa'atau ma e malie foi.

The Recognition

About the A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Beat Coffee Fa'ailoga Fa'akalatasi o Fa'ailoga, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Beat Coffee Fa'ailoga Fa'akalatasi o Fa'ailoga e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Beat Coffee Fa'ailoga Fa'akalatasi o Fa'ailoga e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The voice of the client is used to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.
Dimensions & Packaging: Coffee bag printed,
Tags: brand, print, animation, audio design, social media
Production Technology: Augmented Reality
Design Challenge: To create a customer focused fun brand clarity that was also in line with the principals that the company held.
Research: A comprehensive brand and marketing strategy process was executed covering market insights competition and customer feedback.
Inspiration: The inspiration for the Beatcoffee rebrand was to capture the voice of the brand. This was achieved by using the voice of the owner to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.
Project Duration: 3-6 months
Operation Flow: We created a brand strategry, The brand strategy translated inti the positioning, then tone of voice, Then the brand mark, and touch points
Team Members: Paul Meeuwsen
Todd Watts
Cassy Bezeruk
Austin Davey