Pure1 Service Experience Primary Function: Upega Tafa'ilagi mo le Lisi Auaunaga e The Pure1 Team

O le mamanu Pure1 Service Experience Primary Function: Upega Tafa'ilagi mo le Lisi Auaunaga e The Pure1 Team o se manumalo maualuga tele o le fa'ailoga mamalu 2021 A' Design Award Ario i le Vaega Tauva Mamanu Upega Tafailagi.

ArioUpega· 2021

Pure1 Service Experience Primary Function: Upega Tafa'ilagi mo le Lisi Auaunaga

na mamanuina e The Pure1 Team

Tagata Fa'atau: Pure Storage

Manumalo o le A' Design Award Ario i le Vaega Upega

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Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #119708

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Pure1 Service Experience Primary Function: Upega Tafa'ilagi mo le Lisi Auaunaga

'O le Pure1 Service Experience 'o se upega tafa'ilagi lisi auaunaga mo le su'eina ma le lesitala 'i teuga 'ao ma auaunaga fa'apolofesa. 'O auaunaga ta'itasi e fa'aalia e pei o se kata i luga o se fa'asologa fa'ata'amilomilo lea e fetaui ma le tele o kilikili ma'oti. 'O se itulau fa'amatalaga e fa'aalia ai fa'ata'ita'iga o le fa'aogaina ma tau, a'o fautuaga fesoasoani a le AI e fesoasoani ai i tagata fa'atau e fa'atusatusa filifiliga. E mafai ona faia se talosaga fa'ata'ita'i po'o se talosaga tau i le lua kiliki, ma o le Order Tracker e fa'aalia ai le aga'i i luma o talosaga ta'itasi. 'O le fa'amoemoe ia faafaigofie ai le lesitala 'i auaunaga fa'apisinisi e pei o le auai i se fuafuaga fa'asalalauga.

Le Fa'ailogaina

E Uiga i le A' Design Award Ario

O le A' Design Award Ario na manumalo ai Pure1 Service Experience Primary Function: Upega Tafa'ilagi mo le Lisi Auaunaga, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Pure1 Service Experience Primary Function: Upega Tafa'ilagi mo le Lisi Auaunaga e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Pure1 Service Experience Primary Function: Upega Tafa'ilagi mo le Lisi Auaunaga o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: The Pure1 Service Experience is designed to make subscribing to Pure Storage services as simple as signing up for video streaming plans. With this goal in mind, Pure1 team has designed a transparent and automated digital journey that simplifies discovery, ordering, and tracking. Have trouble deciding? AI-assisted recommendations help customers make the right choice. Ready to buy? A quote request takes just two clicks, and the Order Tracker provides up-to-the-minute status for easy tracking.
Fua & Fa'apipi'i: The design embodies a modular concept at its core with each service presented as a card. The cards are laid out on a responsive grid that smoothly adapts to different viewports across browsers and devices. The card detail page further exemplifies the modular concept by flexibly displaying each section based on the requirements of each service type. Adding an elegant touch to the UX, CSS animations and Lottie Files are used diligently to add navigation cues and delights to the interactions.
Fa'ailoga: Pure1, Pure as-a-Service, Pure Storage, web services, Storage as-a-Service, cloud, cloud storage, SaaS
Tekonolosi Gaosiga: The initial concept of the design was created as wireframes in Figma. Through internal stakeholder reviews and external user feedback, the design evolved and hardened over time into polished comps and interactive prototypes. The development team implemented the design using a combination of Bootstrap, AngularJS, and Pure1 CSS libraries on the front end, and a sophisticated stack of backend technologies such as AWS messaging services, MongoDB, and KairosDB.
Lu'itau o le Mamanu: The Service Experience design project happened during a time when Pure Storage was undergoing a major rebranding so the team partnered very closely with Marketing Creatives to ensure this design followed this new language while ensuring that it fits harmoniously within the existing Pure1 environment. Through tight collaborations with the Marketing team and other business units, the team delivered a simple service workflow that captures the essence of the new modern look and feel of the rebrand.
Su'esu'ega: The Pure1 team performed a combination of competitive benchmarking, internal reviews, and user validations with the objective of delivering a simple self-guided customer experience. By applying learnings during wireframing, the team iterated on the design over multiple stages of business feedback, then tested the design through Figma prototypes to collect feedback from potential customers. After release, the team monitored usage via Google Analytics, and used the data to fine-tune the design.
Fa'aosofia: Companies across industries are rapidly evolving their IT infrastructure to be cloud- and subscription-based, opening doors for a new level of IT infrastructure agility and cost flexibility. While the design industry has done a good job making E-commerce easy for B2C websites, online buying of IT services remains a big challenge in B2B. Pure1 team was inspired to design a first class digital journey for customers to discover, learn, and subscribe to services to help accelerate this evolution.
Umi o le Poloketi: This project was a collaboration between multidisciplinary teams at Pure Storage. The project started around mid-2020, with the initial release of Pure1 Service Experience in January 2021. Team members are primarily located in Bellevue, Washington and Mountain View, California.
Fa'agasologa o Galuega: When customers log into Pure1, they navigate to the Service Catalog to explore a wide range of services such as cloud storages, backup services, and professional services. To evaluate a service they click through to the Details page to view use cases and detailed pricing information. On the same page, they can request a trial or a quote in just two clicks. Once a request is created, customers can use the Order Tracker to view request progress, and schedule professional services if they desire.
Pateni: Pure1® and logo are registered trademarks of Pure Storage
Sui o le 'Au: Pure1 Design, Engineering, and Product team
Fa'aaloaloga o Ata: All images and video contents used in this submission are properties of Pure Storage