Let Parents Stay Faʻamau Mātua e Nonofo by Yu Chen

Let Parents Stay Faʻamau Mātua e Nonofo by Yu Chen is a highly esteemed winner of the very prestigious 2021 A' Design Award Apamemea in Mamanu Ata Fa'atusa Competition Category.

ApamemeaAta Fa'atusa· 2021

Let Parents Stay Faʻamau Mātua e Nonofo

by Yu Chen

Client: Hubei University of Technology

A' Design Award Apamemea Winner in Ata Fa'atusa Category

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Verified Award Winner

Verify Award Status for #119882

View at A' Design Award Press Release Award Badge

Colors

The Design

About Let Parents Stay Faʻamau Mātua e Nonofo

E Faavae le Faʻamau Mātua e Nonofo i le faʻataʻitaʻiga masani a Han Embroidery, na faia e lagolago ai se nuʻu maʻitiʻita. O Jinling Village o loʻo iai le silia ma le lua afe fanau ua tuua e ni mātua e galue mamao, ma o le toatele o tagata e nonofo i lea nuʻu e tomai i le suʻisuʻi o Han Embroidery. Sa fa'atau leaga oloa suʻisuʻi a le lotoifale ona ua itiiti se suiga o mamanu i le seleulu tausaga. Na faʻaitiitia ma toe fausia elemene masani o le suʻisuʻi ina ia avea ma foliga o mataitusi faʻaonaponei, lea e suʻi lima ai e tagata suʻisuʻi o le lotoifale. O le faʻamoemoe e fatuina ai se tupe maua ma faʻasoloina atu le tomai i se gagana vaʻaia faʻaonaponei.

The Recognition

About the A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Let Parents Stay Faʻamau Mātua e Nonofo, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Let Parents Stay Faʻamau Mātua e Nonofo e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Let Parents Stay Faʻamau Mātua e Nonofo e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Jinling Village is a poverty-stricken village with More than 2,000 “left-behind” children. When the designer got there, he was surprised to find that all the local people had mastered certain Han Embroidery skills, but their product not sell well because of the old fashion style. So he worked with the Hubei Han Embroidery Association to help revive the local Han Embroidery culture.
Dimensions & Packaging: Han Embroidery
Tags: Han Embroidery, Embroidery, Typeface, Pattern, Visual
Production Technology: Han Embroidery
Design Challenge: Here is a breakdown of several classic elements from traditional Chinese embroidery patterns. They are abstracted according to modern aesthetics, to reconstruct classic elements, bring out the culture hidden behind the patterns, to master the unchangeable pattern combinations of traditional Chinese embroidery, and produce a brand-new visual language. Creating a typeface composed of extracted Han Embroidery elements and ask the local poverty-stricken embroidery workers to embroider the letters of this font through the techniques of Han Embroidery.
Research: Like most handicrafts, Han embroidery has several problems, for example, a long production cycle, a long time cost, low economic benefit, and poor quality. Also, the traditional Han Embroidery patterns have undergone little to no innovation over the past hundred years, so they can’t meet standards of the modern aesthetic, resulting in low consumer recognition.
Inspiration: In addition to two years of commercial operations, the designer has created a modern typeface, on a trial basis, by extracting the elements of traditional embroidery, deconstructing their texture, and the traditional Jing-Chu Culture, he promoted the inheritance of the old embroidery on the verge of extinction in a modern aesthetic manner, Inheriting tradition and carry on this embroidery craft that is on the verge of extinction by a new typeface, so as to pass down the craft in a modern language.
Patents: Yu Chen
Team Members: Yu Chen
Xin Wang
Yongshan Zhu
Die Hu
Robin Liu
Shan Li
Yi Gu
Meng Zhu
Sailan Ding
Image Credits: Yu Chen