Destroy Galuega Autu: Pou Faasalalau mo le Manuia Lautele by Lin Lin

Destroy Galuega Autu: Pou Faasalalau mo le Manuia Lautele by Lin Lin is a highly esteemed winner of the very prestigious 2021 A' Design Award Apamemea in Mamanu Ata Fa'atusa Competition Category.

ApamemeaAta Fa'atusa· 2021

Destroy Galuega Autu: Pou Faasalalau mo le Manuia Lautele

by Lin Lin

Client: Lin Lin

A' Design Award Apamemea Winner in Ata Fa'atusa Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Destroy Galuega Autu: Pou Faasalalau mo le Manuia Lautele

Tusitusiga o le Tusi: O le Destroy o se pou faasalalau mo le manuia lautele na faia e faalaeiauina ai le puipuiga o le natura ma manu vao. O le pou faasalalau lea e faaaogaina ai le toe fausiaina faakaafiafi, e tuufaatasia ai ni elemene se tele i totonu o se ata pogisa e tasi (silhouette). E na o se vaega o se panda e faaalia, ma o lea la e faamaeaina ai e le tagata matamata i lona mafaufau le manu atoa, e tusa ai ma mataupu faavae o le Gestalt psychology. O le uliuli ma le paepae na o lava lanu e faaaogaina, lea e maua ai se aafiaga malosi i le vaai i le ata. O le pou faasalalau e 210 e le 297 milimeta lona tele. O le Destroy e faasalalauina eletonika i luga ole laiga ma e mafai foi ona lomia i luga o sitika pipii poo pepa ata.

The Recognition

About the A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Destroy Galuega Autu: Pou Faasalalau mo le Manuia Lautele, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Destroy Galuega Autu: Pou Faasalalau mo le Manuia Lautele e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Destroy Galuega Autu: Pou Faasalalau mo le Manuia Lautele e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a thought-provoking poster design for public welfare. The biggest difference from other posters is the use of graphic reconstruction to show multiple elements. It achieves a visual integration at multiple levels, expressing deep meaning with visual language, and it has strong visual impact.
Dimensions & Packaging: 210mm×297mm
Tags: Panda, poster, public welfare, environmental protection, ecology
Production Technology: Posters are mainly distributed electronically through the Internet, or printed posters are made by producing adhesive stickers and photo paper.
Design Challenge: The most difficult part in the design process is to use simple visual language to express deep meaning. Designers skillfully use silhouette to recombine various elements and transform them into new graphics, which endows them with deep meaning and makes them easy to identify and spread.
Research: In the process of conception, it takes a lot of energy to consider the combination, composition and color use. We try our best to make the design the most refined, so that the central idea of the poster can be conveyed more directly and the impact of the picture is stronger.
Inspiration: Behind the inspiration is the designer's long-term attention to the subject of getting along with the natural environment. However, with the plunder of nature by human beings, the homes of animals are destroyed, and the precious species are becoming increasingly rare. As a national treasure of China, the designer hopes to appeal to human beings to cherish natural resources and protect the environment through the cute image of panda.
Project Duration: The project was conceived in Guangdong, China in February 2020, completed in March 2020, and publicly announced in Guangdong, China in March 2020.
Operation Flow: When people see the poster, they first see the part of the panda but not the whole panda.The designer uses Gestalt psychology to make people construct Gestaltism in their hearts when they look at it, so when they see a part of the panda, they can associate it with the whole. The combination of black and white colors has a strong visual impact and brings a stronger inner shock.
Team Members: Lin Lin