Ben Su Faasinomaga Fa'aigoa o Fale'aiga e Chao Feng

O le mamanu Ben Su Faasinomaga Fa'aigoa o Fale'aiga e Chao Feng o se manumalo maualuga tele o le fa'ailoga mamalu 2021 A' Design Award Apamemea i le Vaega Tauva Mamanu Ata Fa'atusa.

ApamemeaAta Fa'atusa· 2021

Ben Su Faasinomaga Fa'aigoa o Fale'aiga

na mamanuina e Chao Feng

Tagata Fa'atau: MET Creative Brand

Manumalo o le A' Design Award Apamemea i le Vaega Ata Fa'atusa

8,377

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #120278

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Ben Su Faasinomaga Fa'aigoa o Fale'aiga

Ben Su o se faasinomaga fa'aigoa na fatuina mo se fale'aiga i'a sauerkraut. O le faasinomaga e fausia i luga o le uiga autū o le oloa o le measina fa'aleaganu'u e le mafai ona pa'i i ai o le sauerkraut, lea e faia lima ma fa'apipi'i mo le 280 aso e aunoa ma ni mea fa'asaoina. O le pi'oa autū e fa'aalia ai nei fa'amanuiaga o le oloa i se fa'atulagaga va'aia sa'o, e fa'aaogaina ai laina malū ma se fefiloi lanu malosi mo se maualuga o le iloagofie. O le fale'aiga e aofia ai le 260 mita fa'atafafa ma e aofia ai se vaega fa'aaliga sauerkraut i le faitoto'a ulufale. O vaaiga ma mea faigaluega e fa'afeso'ota'i ai le faasinomaga va'aia ma le avanoa i totonu.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Ben Su Faasinomaga Fa'aigoa o Fale'aiga, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Ben Su Faasinomaga Fa'aigoa o Fale'aiga e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Ben Su Faasinomaga Fa'aigoa o Fale'aiga e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: In the part of brand differentiation positioning, the designers extracted the core advantages of "intangible cultural heritage sauerkraut", which was rich in 1 billion probiotics, handmade pickled for 280 days, without adding any preservatives and other issues that consumers are very concerned about. Through the main poster image, the brand advantages are conveyed to consumers, giving the evidence chain of product advantages.
Fua & Fa'apipi'i: The project covers a total of 260 square meters.
Fa'ailoga: Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Sauerkraut Fish
Tekonolosi Gaosiga: Through the construction of scenes and props, the whole restaurant integrates the artistic sense and commercial functions into the space of Bensu. A sauerkraut display area is set up at the entrance, and through an artistic presentation, the brand's greatest features are fully presented to consumers before entering the restaurant.
Lu'itau o le Mamanu: How to combine and express the historical sense with modern design language is an important challenge for designers in this project. In the brand image exploration stage, they tried to refine the regional cultural characteristics behind the product.
Su'esu'ega: Bensu Sauerkraut Fish is a brand of sauerkraut fish with strong product resource advantages and unique taste. The designers have combed the brand's success genes for more than ten years, and extracted the most competitive core differentiation of the brand: "Centennial intangible cultural heritage sauerkraut". Based on this advantage, they put forward the core product slogan: "Centennial intangible cultural heritage sauerkraut, originated in 1902".
Fa'aosofia: The designers want to build Bensu into a brand that is more eye-catching, recognizable, and able to differentiate itself from other sauerkraut fish brands. They put forward the differentiated positioning of the brand, starting from the product taste characteristics of sauerkraut fish, hoping that consumers will have a clear memory and taste stimulation when they see the brand image.
Umi o le Poloketi: The project started in December 2019 in Taicang and finished in March 2020 in Taicang.
Fa'agasologa o Galuega: Due to the old brand image, the overall development of the enterprise is weak and can not win the love and recognition of young consumers. Therefore, in order to seek differentiation and maintain brand vitality, Bensu has carried out a systematic brand upgrade to meet the current industry and market trend, hoping to occupy the market and consumer cognition through the brand when the categories tend to be similar.
Pateni: Copyrights belong to Pushui Zhang, 2020.
Sui o le 'Au: Chao Feng
Youjia Gu
Yuchen Wang
Yuerong Liao
Yun Liu
Fa'aaloaloga o Ata: Image #1: Photographer Pushui Zhang, Ben Su, 2020.
Image #2: Photographer Pushui Zhang, Ben Su, 2020.
Image #3: Photographer Pushui Zhang, Ben Su, 2020.
Image #4: Photographer Pushui Zhang, Ben Su, 2020.
Image #5: Photographer Pushui Zhang, Ben Su, 2020.