Obsessive Love O Le Upega Tafa'ilagi O Ata Tifaga by Min Huei Lu

Obsessive Love O Le Upega Tafa'ilagi O Ata Tifaga by Min Huei Lu is a highly esteemed winner of the very prestigious 2021 A' Design Award Apamemea in Mamanu Upega Tafailagi Competition Category.

ApamemeaUpega· 2021

Obsessive Love O Le Upega Tafa'ilagi O Ata Tifaga

by Min Huei Lu

Client: Academy of Art University

A' Design Award Apamemea Winner in Upega Category

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Verified Award Winner

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Maua Nei Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Obsessive Love O Le Upega Tafa'ilagi O Ata Tifaga

Na faia e le mamanu se poloketi faʻafiafiaga faʻataʻitaʻiga e faʻamanatu ai ata tifaga a Alfred Hitchcock lea e masani ona i ai le mataʻutia o le voyeurism. O le mamanu o loʻo mulimuli i se filo lea e le faʻataunuʻuina ai tagata faʻaleagaina, tuʻuina atu ia i latou se lagona o le pule, i le faaiuga, o le faʻamalosia pogisa e faʻaosofia ai le voyeur e fasioti tagata. O elemene va'aia, fa'aoga fa'aoga, ma le poto masani a le tagata fa'aoga ua mamanuina uma mai se va'aiga voyeur. I le avea ai ma tagata matamata, e lagona e le au maimoa le auai i mea na tutupu i luga o le lau.

The Recognition

About the A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Obsessive Love O Le Upega Tafa'ilagi O Ata Tifaga, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Obsessive Love O Le Upega Tafa'ilagi O Ata Tifaga e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Obsessive Love O Le Upega Tafa'ilagi O Ata Tifaga e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The hypothetical film festival project to celebrate the films of Alfred Hitchcock. The objective is to coordinate a complex set of materials that must function together as a whole. The idea is also to marry multiple messages with divergent formats—all with a unified and holistic aesthetic. This aesthetic has to contain the essence of the directors and their storytelling style.
Dimensions & Packaging: Website Dimensions:1920px X 1080px
Tags: Film Festival
Production Technology: Camera
Adobe XD
Adobe Photoshop
Design Challenge: The biggest challenge upon embarking on this project was to explore and understand Albert Hitchcock’s work on a 5 series of films. The film’s theme mainly revolves around the perspective of a voyeur. The essence of Hitchcock’s work seeks to introduce the details that the character embraced and it showcases; a pocket knife, a pair of binoculars, the victim’s photos as well as the fragrance of the target. In order to achieve the same level of depth that the film was trying to portray, part of my process was to focus on the physical attributes of the voyeur’s tools to be incorporated into my design process and innovation.
Research: The design follows a thread which is unfulfilled characters stalk victims, giving them a sense of ownership, in the end, dark empowerment motivates the voyeur to murder. The visual elements, user interface, and user experience are all designed from a voyeur perspective. As voyeurs, audiences somehow feel complicit in the events onscreen.
Inspiration: There is a prevailing obsession with voyeurism running throughout Hitchcock’s oeuvre. He knew that human beings have a fascination with watching. We are naturally nosy, curious, intrusive in our daily existence. As voyeur, audiences somehow feel complicit in the events onscreen. This project attempts to incorporate the artistic expression of Alfred Hitchcock and five chosen films in two ways–through consistent visual language and design deliverables that mesh together as an integrated system.
Project Duration: The project started in March 2019 and finished in Jun 2019 in San Francisco.
Operation Flow: This project requires extensive research, prototype testing for user’s ease as well as a lot of trial and errors. All this is to achieve a well-organized user interface for a pleasant user experience
Team Members: Min Huei Lu
Image Credits: Image #1: Photographer/Creator Min Huei Lu
Image #2: Photographer/Creator Min Huei Lu
Image #3: Photographer/Creator Min Huei Lu
Image #4: Photographer/Creator Min Huei Lu
Image #5: Photographer/Creator Min Huei Lu