Positive Projections Pepa Fa'amusika by Min Huei Lu

Positive Projections Pepa Fa'amusika by Min Huei Lu is a highly esteemed winner of the very prestigious 2021 A' Design Award Apamemea in Mamanu Ata Fa'atusa Competition Category.

ApamemeaAta Fa'atusa· 2021

Positive Projections Pepa Fa'amusika

by Min Huei Lu

Client: Academy of Art University

A' Design Award Apamemea Winner in Ata Fa'atusa Category

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Verified Award Winner

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Maua Nei Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Positive Projections Pepa Fa'amusika

E ala i lenei vaʻaia, o loʻo faʻamoemoe le mamanu e faʻaalia se vaega o musika e ala i le typography, ata, ma le faʻatulagaina o le faʻatulagaina. O le ata vaaia o loʻo faʻatatau i le paʻu o le US i le amataga o le 1980s lea na tuua ai le faitau miliona o tagata e leai ni galuega ma o le Iunaite Setete na feagai ma suiga tetele o le tamaoaiga ma le tamaoaiga. O le ata vaaia foi e aoga tele i le faʻafesoʻotaʻi o ata ma le pese "Aua le popole, ia fiafia" lea sa i ai i lona tumutumuga o le lauiloa i lena vaitau.

The Recognition

About the A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Positive Projections Pepa Fa'amusika, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Positive Projections Pepa Fa'amusika e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Positive Projections Pepa Fa'amusika e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Create a poster that expresses a piece of music through typography, imagery, and layout composition. Gather ideas, emotions, and visuals that would be associated with the song. Don’t Worry, Be Happy, which is a popular worldwide hit song released in September 1988 by American musician Bobby McFerrin.
Dimensions & Packaging: 13"x19" Poster
Tags: Music Poster, Don't Worry Be Happy
Production Technology: The typographic and design elements were printed on transparency paper and put them on a traditional projector. Photographed the images reflected on the wall.
Design Challenge: There is a sharp contrast between the sad and the despair state of the 1980s and the optimistic adage, Don’t worry, be happy. The contract is also displayed in the music poster that pays tribute to history and humanity.
Research: Most of the information during the 1980s was communicated via television, MTV, Movie Channels, and media. Also, the AIDS awareness campaign during the 1980’s was designed using the colour pink. An attempt has been made to integrate the above texture and the design elements in the poster.
Inspiration: During the early 1980s, the US experienced a recession due to which millions of individuals were left unemployed. Throughout the 1980s, the cold war, protests, global warming, and the AIDS epidemic, the United States has undergone major socio-economic changes primarily due to advances in technology and the worldwide move towards capitalism. Also, the artists in the 1980s were preoccupied with protest images. Bobby McFerrin's Music, Don't worry, be happy, is a neat philosophy in 4 simple words that inspired many Americans in the late 1980s.
Project Duration: The project started in Jun 2019 and finished in July 2019 in San Francisco, and was exhibited at the Academy of Art University in September 2019.
Operation Flow: The song, Don’t Worry, Be Happy, was chosen to carry on with a series of experiments regarding image editing, composition, and typography. Afterward, the imagery was projected onto various surfaces, creating a multidimensional design solution.
Image Credits: Image #1,2,3,4,5: Photographer / Creator Min Huei Lu