Finding Your Focus Feso'ota'iga Va'aia by Min Huei Lu

Finding Your Focus Feso'ota'iga Va'aia by Min Huei Lu is a highly esteemed winner of the very prestigious 2021 A' Design Award Ario in Mamanu Ata Fa'atusa Competition Category.

ArioAta Fa'atusa· 2021

Finding Your Focus Feso'ota'iga Va'aia

by Min Huei Lu

Client: Academy of Art University

A' Design Award Ario Winner in Ata Fa'atusa Category

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Verified Award Winner

Verify Award Status for #120568

Maua Nei Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Finding Your Focus Feso'ota'iga Va'aia

O le mamanu e faʻamoemoe e faʻaalia se faʻaaliga vaʻaia e faʻaalia ai se faiga faʻapitoa ma faʻasologa. O lea la, o le fatuga e aofia ai se upu ma'oti, fua sa'o, ma fa'amatalaga tu'ufa'atasi na fa'atatau i ai e le tagata mamanu. E le gata i lea, o le mamanu ua faʻamoemoe e faʻatuina se faʻasologa manino Typographic e faʻavae ma faʻagasolo le faʻatonuga e maua ai e le au maimoa faʻamatalaga mai le mamanu.

The Recognition

About the A' Design Award Ario

O le A' Design Award Ario na manumalo ai Finding Your Focus Feso'ota'iga Va'aia, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Finding Your Focus Feso'ota'iga Va'aia e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Finding Your Focus Feso'ota'iga Va'aia o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Shifts in design, society, culture are constant and designers are forced to make tough decisions. Does a graphic designer take on type design? Should a visual artist delve into UX? Do type foundries dedicate more attention to web fonts? To be competitive, designers need to be competent in web, print, mobile, type design, and UX. Using illustration, color, typography, layout, and a variety of circular design elements to convey the idea of Focus.
Dimensions & Packaging: Poster: 13 inch x19 inch
Event tickets: 1.97 inch x 5.63 inch
Tags: Focus, Typographic, Type Poster
Production Technology: Adobe illustration. Adobe Indesign.
Design Challenge: Typography is the most important component of graphic design. The composition of a typeface consists of a specific vocabulary, accurate measurements, and central specifications that should always be identified and taken into consideration. Typographic hierarchy is the way to establish and move the order in which the audience receives information from the design.
Research: Created materials for a hypothetical or an existing conference. Designed a visual concept that demonstrates a conceptual and typographical system. The typographic grid-pattern experiments were created for the 2017 International Design Conference - TYPO Focus.
Inspiration: Created materials for a hypothetical or an existing conference. Designed a visual concept that demonstrates a conceptual and typographical system.
Project Duration: The project started in March 2017 and finished in April 2017 in San Francisco.
Operation Flow: Various deliverables were developed, including a promotional campaign, website, design app, publication, and TYPO design conference.
Image Credits: Image #1: Creator Min Huei Lu
Image #2: Creator Min Huei Lu
Image #3: Creator Min Huei Lu
Image #4: Creator Min Huei Lu
Image #5: Creator Min Huei Lu