Underforest: Select Primary Function: Fa'asinomaga o le Fa'ailoga e Yi-Jen Tu

O le mamanu Underforest: Select Primary Function: Fa'asinomaga o le Fa'ailoga e Yi-Jen Tu o se manumalo maualuga tele o le fa'ailoga mamalu 2021 A' Design Award Ario i le Vaega Tauva Mamanu Ata Fa'atusa.

ArioAta Fa'atusa· 2021

Underforest: Select Primary Function: Fa'asinomaga o le Fa'ailoga

na mamanuina e Yi-Jen Tu

Tagata Fa'atau: Chiayi Forest District Office - Forestry Bureau

Manumalo o le A' Design Award Ario i le Vaega Ata Fa'atusa

44,354

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #121055

Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Underforest: Select Primary Function: Fa'asinomaga o le Fa'ailoga

Underforest: Select o se fa'asinomaga fa'ailoga na faia mo oloa o le tamaoaiga i lalo o le vaomatua i Taiuani. O le fa'ailoga e faia i tafatolu e fā lanu lanumeamata-vaomatua e fa'atusa i le mataitusi Saina mo le vaomatua ma fa'aalia le manatu o le nonofo fa'atasi ma le vaomatua. O le lanumeamata-vaomatua e fai ma sui o punaoa fa'alenatura, a'o le auro fa'aata e fai ma sui o le gafatia tau tamaoaiga. E fa'aaoga e le afifi le pepa simili mo se lagona vaai e latalata i le laau ma fa'auma i le fa'apipiiina o pepa vevela auro fa'aata. O le tu'ufa'atasiga o ata ma tulaga fa'atasi o afifi e fa'aitiitia ai le tau o mea faitino ma lagolago ai le au fai vaomatua i le lotoifale.

Le Fa'ailogaina

E Uiga i le A' Design Award Ario

O le A' Design Award Ario na manumalo ai Underforest: Select Primary Function: Fa'asinomaga o le Fa'ailoga, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Underforest: Select Primary Function: Fa'asinomaga o le Fa'ailoga e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Underforest: Select Primary Function: Fa'asinomaga o le Fa'ailoga o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: The project, in hand with the government, built the leading brand of "Underforest: Select" for the under-forest economy. Through image integration and packaging specification, designers reduce material costs without compromising quality, strengthen the brand identity and raise the values for their products.
Fua & Fa'apipi'i: UNDERFOREST:SELECT GIFT BOX: 270mm x 80mm x 185mm
Fa'ailoga: #Taiwan #ChiayiForestDistrictOfficeForestryBureau #UNDERFOREST:SELECT #BrandIdentity #UnderForestEconomy #CoexistwithForests #SocialImpact #Sustainableconsumptionawareness
Tekonolosi Gaosiga: The logo consists of four forest-green triangles, representing the Chinese Character "林 (Forest)." The logo conveys the idea of coexistence with the forests. The packaging uses simili paper to create the sense of touching the woods and is decorated with hot foil stamping in matte gold, which represents "the economic potential in the forests."
Lu'itau o le Mamanu: The concept of "UNDERFOREST:SELECT" integrates three conditions:

A. Be eco-friendly and coexist with the forests
B. Revitalize the agricultural economy
C. Raise the green awareness among the consumers through the brand identity and visual design and change their consumption habits
Su'esu'ega: The government started promoting the "Under-forest Economy" because of the favorable climate conditions and the diversity of honey plants in the forest. After thinning, the woods were cut into logs with high carbohydrate content and high lignin. The foresters comply with the rule of not using any pesticides or chemicals in the process of planting. They develop natural and safe under-forest products such as "forest honey," "log-based mushrooms," and "Taiwan jewel orchid." Through "UNDERFOREST:SELECT," the foresters began to understand the idea of branding concept and marketing. The cooperation between the government, the foresters, and the brand "UNDERFOREST:SELECT" promotes the idea that productive economic activity and ecology can co-exist.
Fa'aosofia: For decades, Taiwan's government forbade the logging of primeval forests and encouraged afforestation. However, it is difficult for forest owners to maintain their livelihood through forest management. Thus, in 2020, the Forestry Bureau launched the policy of "Under Forest Economy," with the coexistence of forest ecologies, to let foresters cultivate plants and livestock to increase their income. In 2020, we united with the government around the same goal and put out the brand "UNDERFOREST: SELECT," being of assistance to local foresters in South Taiwan.
Umi o le Poloketi: The project started in Taichung, Taiwan in October 2020 and ended in Chiayi, Taiwan, in January 2021. The "UNDERFOREST:SELECT" brand launch event was held in Chiayi Chukou Nature Center on January 22, 2021.
Fa'agasologa o Galuega: Our branding colors are forest-green and matte gold. Forest-green portrays the abundant natural resources in the woods, and the matte gold represents the economic potential of the under-forest economy. We shape the brand identity with layers of woods and the silhouettes of the under-forest economy's products as an epitome of the sustainable cycle of life between forest ecologies and economy.
Sui o le 'Au: Creative Director: YI-JEN, TU
Project Manager: HSIANG-YI, HO
Design Guidance: MENG-HAN, LIU
Designer: YI-CHIN, CHUNG
Designer: CHIAO-WEI, YANG
Designer: YU-CHAN, LIN
Designer: HSUAN-YING, CHIANG
Designer: CHANG-YU-CHEN
Designer: CHING- YU, YEN
Space Designer: TZU-HAO, KUO