He He Logo by Chao Yang, Jianhua Dong and Sy Xiang is a highly esteemed winner of the very prestigious 2021 A' Design Award Apamemea in Mamanu Ata Fa'atusa Competition Category.

ApamemeaAta Fa'atusa· 2021

He He Logo

by Chao Yang, Jianhua Dong and Sy Xiang

Client: Zhejiang taijiuxian Agricultural Development Co., Ltd

A' Design Award Apamemea Winner in Ata Fa'atusa Category

9,597

Verified Award Winner

Verify Award Status for #121319

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About He He Logo

O He He o se logo faailoga na faia mo se mekasini oloa faifaatoaga faatufugaga. O le mamanu e tuufaatasia ai le mataitusi Saina o le he ma le faailoga Sisifo o le ampersand, ona o ia mamanu e lua e faailoa mai ai le manatu o le tuufaatasiga. O faailoga e lua ua tuufaatasia i se tasi mataitusi faailoga lea e mailoa i tulaga faaSasa'e ma Sisifo. O le mafaufau faatusi ata ua faaaogaina e faatumu ai le faailoga ma ona ata fesoasoani i mea tau aganuu ma faatufugaga mai Saina ma Europa. E leai se tulaga tumau o le logo ma e mafai ona faaaogaina saoloto i afifiga oloa ma faasalalauga i fafo.

The Recognition

About the A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai He He Logo, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina He He Logo e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. He He Logo e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hehe is an artistic brand of agricultural products. The uniqueness of this brand logo design is the integration of Chinese culture and Western culture, forming a unique brand visual image. When it is applied, it can integrate Chinese culture and Western culture, and realize the combination of eastern culture and Western culture, agriculture and art.
Dimensions & Packaging: This visual design has no fixed size, and can be used according to the size of the media and packaging.
Tags: Brand image design, logo design, Chinese culture, western culture, integration
Production Technology: The logo is designed with the combination of eastern and Western characters. At the same time, it uses the creative way of graphics to fill in the cultural and artistic elements from the East and the west, realizing a set of brand image with the connotation of the integration of eastern and Western cultures.
Design Challenge: The biggest challenge of this project is the integration of Chinese culture and European culture, and the formation of a character symbol. The design of the logo cleverly finds two words with the same connotation, and organically combines them to present a brand logo with eastern and Western recognition.
Research: The background of this project is to present an agricultural brand logo design through the integration of eastern and Western culture and aesthetic design.

This design adopts the method of text design and graphic creativity, combines Chinese characters and English characters, and presents them in a mixed style.
Inspiration: The design inspiration comes from the Chinese character "he" and the western "&", both of which express the meaning of fusion. They represent the fusion of Chinese art and Western art.
Project Duration: The project started in April 2020 in Hangzhou and finished in November 2020 in Hangzhou
Operation Flow: These visual graphic design can be directly used in packaging and outdoor publicity.
Team Members: Designer: Chao Yang
Designer: Jianhua Dong
Designer: Shuyue Xiang
Image Credits: Image #01 : Designer, Chao Yang
Image #02 : Designer, Jianhua Dong
Image #03 : Designer, Shuyue Xiang
Image #04 : Designer, Chao Yang
Image #05 : Designer, Jianhua Dong