Flowering Street Galuega Autu: Faasinomaga o Meatotino Alofa e Mingjun Jiang

O le mamanu Flowering Street Galuega Autu: Faasinomaga o Meatotino Alofa e Mingjun Jiang o se manumalo maualuga tele o le fa'ailoga mamalu 2021 A' Design Award Apamemea i le Vaega Tauva Mamanu Ata Fa'atusa.

ApamemeaAta Fa'atusa· 2021

Flowering Street Galuega Autu: Faasinomaga o Meatotino Alofa

na mamanuina e Mingjun Jiang

Tagata Fa'atau: Monka Design

Manumalo o le A' Design Award Apamemea i le Vaega Ata Fa'atusa

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Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #121372

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Flowering Street Galuega Autu: Faasinomaga o Meatotino Alofa

O Flowering Street o se faasinomaga o meatotino alofa na fatuina e lagolago ai tagata leai ni fale i Lonetona. E mafai e le faasinomaga ona faataga tagata faatau leai ni fale e maua se tupe maua e ala i le faatauina o fugalaau i tau masani o le maketi, na i lo le faalagolago i meaalofa. O le foliga o le logo na maua mai i faailoga auala i Lonetona, o se faasinomaga i le upu "uo o le auala" o loo faaaogaina i totonu o tagata e momoe i fafo. O fusi fugalaau taitasi e afifiina i nusipepa tuai ua aoina, nonoa i le maea filo suasami masani, ma tuuina atu i ai se pepa faafetai. O mea faaletino masani e mafai ona toe faaaogaina, e maua ai le maualalo o tau o le teuina, ina ia mafai ai ona lagolagoina le tele atu o tagata faatau.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Flowering Street Galuega Autu: Faasinomaga o Meatotino Alofa, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Flowering Street Galuega Autu: Faasinomaga o Meatotino Alofa e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Flowering Street Galuega Autu: Faasinomaga o Meatotino Alofa e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: Flowering Street is aim at encouraging the homeless to believe in themselves and do a real job to cover their daily life, rather than depending on the donation till death. The shape of the logo was inspired by street signs in London, and a more interesting reason is that, homeless people would call each other street friends because they mostly sleep on the street. The street sign can be in good harmony with the situation of street, thus a proper choice to be the brand logo.
Fua & Fa'apipi'i: In the design of the flower wrapping, For reducing unnecessary fancy decorations on the packaging, using old newspapers (such as those collected at subway stations) and natural hemp ropes as tools. And to make it a warm brand, every bunch of flower sold by the homeless will be attached with a Thank You card, showing the gratitude and encouragement from the shops and the homeless, saying thank you for supporting the homeless. All of the above are made from recyclable natural materials, which can help to save money on packaging to support more homeless people.
Fa'ailoga: charity, homeless, London, branding, visual, identity, flower
Tekonolosi Gaosiga: Flowers sold by the homeless.
Lu'itau o le Mamanu: 1. How to make the project sustainable?
2. The Editorial Department of The Big Issue worried about the business license if this project gets applied, which reminds me to figure out the rules of selling on the street to make sure that everything is legal.
3. The visual effects that draw social attention are usually strong visual effects and bold fonts, but floral brands are usually slender and elegant. How to make this visual system suitable for the above two situations?
Su'esu'ega: This project combines various research methods, including face-to-face interviews, participated in various volunteer activities, field trips with homeless, literature reading and other methods, to help to understand the current situation of the British homeless, reveal the underneath causes of this social phenomenon.

Summary: Through communication with different groups of people, problems such as business licenses, human management, preservation of fresh flowers, and finances, were found and taken into consideration in the proposal of this welfare brand.
Fa'aosofia: According to the statistics of the Guardians in 2018, more than 3,000 people were found sleeping rough in London between July and September 2018. Related researches and social opinions also show the vital importance of highlighting this issue and finding a creative way to contribute to it. I was shocked and decided to try to create a brand with my brand knowledge and professional design skills, to draw the attention from different groups of the whole society and support the homeless.
Umi o le Poloketi: The project started in January 2019 in London and finished in July 2019. It took about 7 months from design research, brand positioning to visual design.The target people is homeless in the UK. The original area of this welfare business in within London, and maybe next step is to expand the brand into other cities all over UK, and then make it a global brand.
Fa'agasologa o Galuega: Flower is an ideal charity product that can both draw the attention from the passengers and easy to get participate for the homeless. It also has a reasonable price which should be in consistent with the general market status, so that the homeless will get a part of the profits as their income.
Pateni: none
Sui o le 'Au: Mingjun Jiang
Fa'aaloaloga o Ata: Main Image is Image#Photographer: Yi Du, Flowering Street,2019 , Optional Imang is Imange#4Photographer: Mingjun Jiang, Flowering Street,2019