Lavazza MilkUp Fa'asusu Susu by Florian Seidl

Lavazza MilkUp Fa'asusu Susu by Florian Seidl is a highly esteemed winner of the very prestigious 2021 A' Design Award Ario in Mamanu Masini Fale Competition Category.

ArioMasini Fale· 2021

Lavazza MilkUp Fa'asusu Susu

by Florian Seidl

Client: Lavazza

A' Design Award Ario Winner in Masini Fale Category

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Verified Award Winner

Verify Award Status for #123046

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Lavazza MilkUp Fa'asusu Susu

MilkUp e mafai ai ona e fiafia i le kapuccino Italia moni i le fale. Fa'amalie ma lelei le saunia o fua eseese e fa'aaoga ai le fa'amageta. O le mamanu matagofie o loʻo faʻapipiʻiina i elemene mataʻutia, felanulanuaʻi ma faigofie faʻatasi ai ma le maualuga o luga o luga ma meafaitino. O le moli i tua &ampquot;taofi ma alu&ampquot; fa'amau e fa'amamafaina i le va'aiga i se mama lanu. O le fagu e fai mai le Inox ma e leai ni vaega o lo'o gaioi totonu. E faigofie ona fa'amama i le lima po'o totonu o le fafie. E iai fa'ailoga manino mo la'asaga la'ititi ma maualuga i totonu ma se 'au ergonomic. O le uisiki ei ai se nofoaga faapitoa e teu ai i luga o le tapuni.

The Recognition

About the A' Design Award Ario

O le A' Design Award Ario na manumalo ai Lavazza MilkUp Fa'asusu Susu, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Lavazza MilkUp Fa'asusu Susu e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Lavazza MilkUp Fa'asusu Susu o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: MilkUp lets you enjoy authentic Italian cappuccino at home. Quietly and efficiently preparing different recipes using magnetic induction.
The backlit stop&go button is emphasized visually by a coloured ring. The jug is made from brushed INOX and has no internal moving parts. This makes it easy to clean by hand or in the dishwasher. It has clear marks for minimum and maximum levels on the inside and an ergonomic handle. The whisk has a dedicated storage area on top of the lid.
Dimensions & Packaging: Dimensions: 205mm / 130mm / 230mm
Weight: 0,9kg
Minimum milk capacity 60 ml
Maximum capacity for milk frothing 120 ml
Maximum capacity for milk heating 180 ml
Removable parts are dishwasher safe
Power 500 W
Voltage 220-240
Frequency 50-60 Hz

It comes nicely boxed along with a Quick Start Guide and a more detailed instruction booklet.
Tags: Lavazza, Coffee, Espresso, Cappuccino, Latte, milk frother
Production Technology: main shell: plastic (ABS), textured and glossy finishing.
logo: pad printed
jug: brushed stainless steel
silicone rubber feet
Design Challenge: Extremely short development time.
Research: Development process through conceptual and formal research, 3D modelling, physical mock-ups, prototyping.
Inspiration: The product was designed in-house as an integral part of the Lavazza A MODO MIO product line. The elegant design is composed of bold, colourful, and simple elements with high-quality surfacing and materials. The external shell has a prominent colour split that lowers the perceived height of the product. Rear ventilation slots integrate a horizontal theme that can be found on many Lavazza products. The modern look and adds a special touch to any kitchen.
Project Duration: The project was designed in Turin, Italy. The complete product development process took about 10 months.
Operation Flow: MilkUp is designed for a simple and intuitive user interaction. To use the frother simply insert the whisk in the center of the jug. Then add the milk so that it at least covers the minimum mark. Place the jug in the base unit and close the lid to avoid any splashes. Now press the button on the front of the base to start frothing. If you want to froth milk without heating it then you can press and hold the button for three seconds. The frothing cycle takes about a minute and a half after which it will stop automatically and sound two beeps. After that simply pour the frothed milk for a truly delicious cappuccino or latte.
Team Members: Florian Seidl
Image Credits: Lavazza