Xphere Toe Faʻafouina o Faʻailoga Faʻalapotopotoga by Yibang Design and Xiner Zheng

Xphere Toe Faʻafouina o Faʻailoga Faʻalapotopotoga by Yibang Design and Xiner Zheng is a highly esteemed winner of the very prestigious 2021 A' Design Award Uʻamea in Mamanu Ata Fa'atusa Competition Category.

UʻameaAta Fa'atusa· 2021

Xphere Toe Faʻafouina o Faʻailoga Faʻalapotopotoga

by Yibang Design and Xiner Zheng

Client: Yibang

A' Design Award Uʻamea Winner in Ata Fa'atusa Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Xphere Toe Faʻafouina o Faʻailoga Faʻalapotopotoga

Xphere o se mamanu o faʻailoga faʻalapotopotoga na fatuina mo le pisinisi Rongxing. O le igoa Xphere e maua mai i le igoa pisinisi Saina o Rongxing, o lona uiga o se paneta manuia. O le faʻailoga e tuʻufaʻatasia ai le uiga o le igoa Saina ma le igoa Igilisi i totonu o le tasi gagana vaʻaia. O le faʻailoga e maua mai faʻamoemoega mai foliga o se fetu, ma o se tipiga fetaui e faʻaaogaina i faʻailoga uma e lua, le Igilisi ma le Saina. O lanu mataʻina ma ata malolosi e faʻaalia ai le laina o oloa maualuga tau tupe. O mea lomia e faʻaaogaina ai pepa mafiafia matte, ma o le kata pisinisi ma le kata faʻafetai e iai se faʻailoga faʻatusalia.

The Recognition

About the A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Xphere Toe Faʻafouina o Faʻailoga Faʻalapotopotoga, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Xphere Toe Faʻafouina o Faʻailoga Faʻalapotopotoga e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Xphere Toe Faʻafouina o Faʻailoga Faʻalapotopotoga ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Rongxing had been carried out its activity with their old logo. However, with the purpose of the renewal logo and general identity, Rongxing started its collaboration with Yibang in 2020. The main goal was the renewal of the brand's appearance and created a powerful brand visualization. The design team refresh the brand's name to Xphere, and bring more bold colors and visuals to highlight the high-end line products.
Dimensions & Packaging: All print stuff will on matte heavy paper. The business card and the thank you card have embossed logo on the front side.
Tags: Xphere, Visual Identity, Commercial, Branding
Production Technology: Adobe Photoshop, Illustration, and InDesign.
Design Challenge: Helping the client to find the best solution is always a challenge. The design team hosted some workshops to discuss with the client, to figural out their main concern.
Yibang design team had several interviews with the client and the brand target audiences. These interviews provided insights that really helped structure the brand value in a visual way.
Research: The research objective was to analyze the client’s direct competitors, and also include a lot of visual research for outside competitors. The focus was on the manufacturing industry and kitchen application cases. The goal was to find out the best solution to fit our client’s goal, and communicate new brand positioning.
Inspiration: The new brand name Xphere is inspired by the client’s Chinese name – Rongxing, which means prosperous sphere. It’s a great challenge that combines the Chinese name meaning with the English name meaning together and creates a visual language. The research and exploration process led to an identity inspired by the star's nice shapes, and the design team found a perfect cutting shape on both the English logo mark and Chinese logo mark. They also incorporated the star concept as a visual element.
Project Duration: The project started in October 2020 in San Francisco and finished in February 2021 in Beijing.
Operation Flow: The client was keen to ensure that the branding was appealing to a high end customer and especially for main cities in China. The client will start their main advertising campaign in 2021 on China popular social media, such as Red and TikTok. The overall visual language is compelling and youthful.
Team Members: Designer: Xiner (Cindy) Zheng,
Project Manager: Qing Lang
Image Credits: Yibang