Firefly Songling Volunteer Faasinoga o le Kamupani by Jiayi Lu and Li Peng is a highly esteemed winner of the very prestigious 2021 A' Design Award Apamemea in Mamanu Ata Fa'atusa Competition Category.
ApamemeaAta Fa'atusa· 2021
Firefly Songling Volunteer Faasinoga o le Kamupani
Client: Firefly Songling Volunteer
A' Design Award Apamemea Winner in Ata Fa'atusa Category
Verified Award Winner
Verify Award Status for #123132The Design
About Firefly Songling Volunteer Faasinoga o le Kamupani
Faamaumauga Tusitusia: O le Firefly Songling Volunteer o se faasinoga faakamupani na faia mo se faalapotopotoga tautua faavolenitia i Songling Sub-district, Wujiang, Suzhou, Saina. O le logo e faavae i luga o le ata o se pusi malamalama (firefly) o loo faalauteleina ona apaau, o se faasinoga i le siosiomaga faanatura i le lotoifale ma i tagata volenitia o loo tuuina atu le malamalama e ala i galuega filemu ma le tautino. O le fausaga faigofie ma faaonapo nei ua fuafuaina e faatosina ai tagata talavou. O le faasinoga o loo faaaogaina e ala i lomiga faapolofesa, su'isu'i, ma le tuupefaiga vevela (hot stamping). O le mamanu na te tuuina atu ai i le 'au volenitia se ata tulaga ese i totonu o se vaega e tele lapotopotoga e faaaogaina ai faailoga tutusa.
The Recognition
About the A' Design Award Apamemea
O le A' Design Award Apamemea na manumalo ai Firefly Songling Volunteer Faasinoga o le Kamupani, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Firefly Songling Volunteer Faasinoga o le Kamupani e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Firefly Songling Volunteer Faasinoga o le Kamupani e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The LOGO design of FIREFLY SONGLING VOLUNTEER combines the regional characteristics of Songling Sub-district, humanistic spirit, unique ecological environment, and the representative image of the excellent character of the volunteer team-the appearance of fireflies, which is reflected in the dedicated volunteers like fireflies. Thanks to the hard work, the livability of Songling Street is harmonious.
- Tags
- Branding, Firefly, Volunteer Service, Yellow, Hope
- Production Technology
- Technology / Professional printing, embroidery and hot stamping technology.
- Design Challenge
- Many volunteer organizations in China have similar images, and they do not reflect the uniqueness of each organization. All we started from the essence of the brand, combined with the regional characteristics, humanistic spirit and ecological environment of Wujiang Songling Street to design the Songling Volunteer Brand.
- Research
- Firefly Songling Volunteer is a brand new volunteer brand in Songling Street, Wujiang. It is full of the regional characteristics, humanistic spirit and ecological environment of Songling Street.The LOGO design of Firefly Songling Volunteer combines the regional characteristics of Songling Sub-district, humanistic spirit, unique ecological environment, and the representative image of the excellent character of the volunteer team-the appearance of fireflies, which is reflected in the dedicated volunteers like fireflies. Thanks to the hard work, the livability of Songling Street is harmonious.
- Inspiration
- The simple and stylish appearance of FIREFLY SONGLING VOLUNTEER LOGO is in line with contemporary aesthetics, reflecting the spirit of volunteering to keep pace with the times and being positive. The open-winged fireflies are full of vitality and convey the appeal to the younger generation of society.
- Project Duration
- The project was first launch in April 2020 in Suzhou, China and finished in August 2020.
- Patents
- Copyrights belong to SoFeng Design, 2020.
- Team Members
- Creative Director: Sha Feng, Art Director: Jiayi Lu, Graphic Designer: Li Peng
- Image Credits
- Photographer / Jiayi Lu
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