Smartmoov Galuega Autu: Fa'asinomaga o le Fa'ailoga (Brand Identity) by Ricardo Filipe Lopes da Silva is a highly esteemed winner of the very prestigious 2023 A' Design Award Uʻamea in Mamanu Ata Fa'atusa Competition Category.

UʻameaAta Fa'atusa· 2023

Smartmoov Galuega Autu: Fa'asinomaga o le Fa'ailoga (Brand Identity)

by Ricardo Filipe Lopes da Silva

Client: Smartmoov

A' Design Award Uʻamea Winner in Ata Fa'atusa Category

10,211

Verified Award Winner

Verify Award Status for #126213

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Smartmoov Galuega Autu: Fa'asinomaga o le Fa'ailoga (Brand Identity)

Tusitusiga o le Tusi: O tulaga aoga autu o lenei fa'ata'ita'iga o pisinisi o le fe'avea'i ma le fa'apitoa o le pisinisi. E mafai e le tagata fai pisinisi ona fetuutuuna'i lana pisinisi i se fofo e sili atu ona fetuutuuna'i ma fe'avea'i, ma fa'ateleina ai le taunu'uga o lana pisinisi i le maketi. E fa'aalia e le fa'ailoga nei tulaga taua i se auala malosi ma fa'aonaponei e ala i se faiga va'aia e tumau pea, lea e fa'atatau e fa'aosofia ai le au maimoa fa'atatau.

The Recognition

About the A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Smartmoov Galuega Autu: Fa'asinomaga o le Fa'ailoga (Brand Identity), o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Smartmoov Galuega Autu: Fa'asinomaga o le Fa'ailoga (Brand Identity) e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Smartmoov Galuega Autu: Fa'asinomaga o le Fa'ailoga (Brand Identity) ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Smartmoov positions itself as a technology company offering mobile solutions that have revolutionized the established way of doing business to fit in an increasingly new consumer lifestyle. The design emphasizes the mobility and the sustainable relations between business owners and customers by implementing a futuristic and minimalist style into the logo system. This system along with the technological color palette allows the visual identity to fit into distinct types of ventures.
Dimensions & Packaging: For the stationery, digital media and products, the Visual Identity guidelines were provided to ensure that all the materials will be done correctly. All the graphics and illustrations were vectorized and saved as print-ready files.
Tags: shop, smartmoov, smart, dynamic, adaptable, mobile, kiosk, renewable, brand
Production Technology: The project was designed in Affinity Designer and Affinity Photo to keep the vector and photo montage quality. The visual system was built based on the Golden Ratio rule by using a Phi grid order to appear in the most harmonious way. On the production step, the designs were delivered in RGB, CMYK colours.
Design Challenge: Gathering relevant information about different types of retail business and their relations with customers, and translating it into the right symbols and colour scheme. The challenge was to create a dynamic and integrated visual system in order to communicate neutrality, versatility and mobility.
Research: The research process was conducted by UX surveys to collect data about how the targeted audience, established and new business owners, could overcome their struggles on the market. In addition, technological and trend research has been carried out to better understand how futuristic trends are perceived by the public today and what companies around the world with a similar business model are building in terms of their brand language.
Inspiration: Getting inspired and researched by small and big business owners who thoroughly know the market struggles. Renting a physical space to start a new business can be expensive and extremely bureaucratic these days. To tackle the problem, Smartmoov offers a mobile solution that reaches the target audience anywhere, anytime.
Therefore, exploring this new way of interaction between clients and business owners proposed by Smarmtoov became the key value for the brand identity.
Project Duration: August 2019 to November 2019 in Curitiba, Brazil
Operation Flow: The design conveys a dynamic visual experience that lures the audience to connect and recognize the brand even without seeing the logo. More than the simple connection to the brand, it inspires the client to go beyond that. In this visual system, the potential owner is advised to adapt and customize its business through tailored visuals, maintaining the brand language.