Tsubasa.Y Tu'ufa'atasiga o le Fa'ailoga by Siwei Lai

Tsubasa.Y Tu'ufa'atasiga o le Fa'ailoga by Siwei Lai is a highly esteemed winner of the very prestigious 2022 A' Design Award Ario in Mamanu Ata Fa'atusa Competition Category.

ArioAta Fa'atusa· 2022

Tsubasa.Y Tu'ufa'atasiga o le Fa'ailoga

by Siwei Lai

Client: Tsubasa.y

A' Design Award Ario Winner in Ata Fa'atusa Category

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Verified Award Winner

Verify Award Status for #127809

View at A' Design Award Press Release Award Badge

Colors

The Design

About Tsubasa.Y Tu'ufa'atasiga o le Fa'ailoga

O le Tsubasa.Y o se faleoloa filifilia meataalo tuai, lea i totonu o faupu'ega o lavalava mai taimi eseese, e saililia ai le tofo tulaga ese mo le tagata taitoatasi, e fa'aauau pea ona fa'ata'ita'i ma tu'ufa'atasia, e maua ai se leo fa'alavalava e le'i iai lava i lenei tupulaga, e pei lava o le igoa o Tsubasa (apaau), o lo'o ta'ita'i atu ai le fiafia i mea tuai e lele i lavalava eseese i le va o mea ga'oa ma tala. O lenei galuega e aofia ai le fa'ailogaina o le faleoloa, afifiaga, ma le mamanu lolomi.

The Recognition

About the A' Design Award Ario

O le A' Design Award Ario na manumalo ai Tsubasa.Y Tu'ufa'atasiga o le Fa'ailoga, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Tsubasa.Y Tu'ufa'atasiga o le Fa'ailoga e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Tsubasa.Y Tu'ufa'atasiga o le Fa'ailoga o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: TSUBASA.Y is a vintage selection shop, choosing unique and tasteful selections from all over the world. This case packs the shop’s identification, packaging, and print design.
Tags: Visual Identity, Logo, Branding, graphics, printed matter
Production Technology: Especially the design on the outer packaging stickers allows the shop assistants to customize and interact with consumers
The clerk uses the blank space of the sticker, draws, and leaves a message so that every consumer can feel a sense of honor and uniqueness when receiving the goods. There is a touch of digital printing in the blank space of the sticker, which is replaced every year according to the number of years the brand has been established.
Inspiration: In the identification design, the initials of the brand name "TSUBASA" (Japanese meaning wings) and Y are the main shape combinations, and the main shape is formed like a bird spreading its wings. Use simple lines to create a sense of refinement and quality.
Project Duration: The project started in March 2021 and finished in June 2021, in Taichung City, Taiwan.

Read the Press Release