Viskit Meaʻai Aʻoga Ma Faitautusi by Jaehun Kim

Viskit Meaʻai Aʻoga Ma Faitautusi by Jaehun Kim is a highly esteemed winner of the very prestigious 2022 A' Design Award Apamemea in Mamanu Ata Fa'atusa Competition Category.

ApamemeaAta Fa'atusa· 2022

Viskit Meaʻai Aʻoga Ma Faitautusi

by Jaehun Kim

Client: Visang

A' Design Award Apamemea Winner in Ata Fa'atusa Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Viskit Meaʻai Aʻoga Ma Faitautusi

Book Text: O le Viskit o se meaʻai aʻoga ma faitautusi ua mamanuina mo tamaiti aʻoga. O loʻo iai i totonu o le meaʻai ni tulagaga faitautusi, peni, api, lisi faitautusi ma isi meafaigaluega e fesoasoani i tamaiti aʻoga e faʻatulaga a latou gaioiga faitautusi i se auala faʻapitoa. O nei mea ua faʻaataina i ata o pisikuiti i vaega ese ese e pei o le sukalati, strawberry, lauti lanumeamata ma sisi, lea e maua ai i le meaʻai se foliga masani ma faauo. Ua aveesea le teu palasitika mai atoa oloa a Viskit. O se teutusi palasitika e mafai ona toe faaaogaina o loʻo teuina ai meafaigaluega ma pepa aʻoga. O le pusa lipoti e avea foi ma pusa oloa, lea e faaitiitia ai otaota.

The Recognition

About the A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Viskit Meaʻai Aʻoga Ma Faitautusi, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Viskit Meaʻai Aʻoga Ma Faitautusi e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Viskit Meaʻai Aʻoga Ma Faitautusi e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: ViSKit is Visang’s special kit designed for students’ study and reading activities. The package contents consist of reading stands, pens, notebooks, reading lists, and other assorted supplies that enable students to systematically organize their reading activities.
Dimensions & Packaging: Notebook 150 x 210, Spring-bound notebook 152 x 210, Reading stand 267 x 694, Bookmark, 50 x 190, Zipper File-bag 310 x 490, Recording sticker 147 x 207, Corner pocket 80 x 80, Reading record 297 x 420, Sticker 140 x 210, Spring-bound memobook 150 x 100, Pencil case 90 x 200, Mesh pouch 230 x 160, Stationary 170 x 160
Tags: ViSKit, students, reading, reading material, Visang, studying
Production Technology: In consideration of the environment, all plastic packaging is removed from ViSKit products. Individual items can be stored in a reusable plastic folder that protects students’ school supplies and can also store school handouts. Additionally, the shipping box has been integrated with the product packaging box to further reduce waste.
Design Challenge: The greatest obstacle is to create a concept every season along with a matching kit and its various items. Highest import is aligned with creating kits that help students learn and meet their needs simultaneously. By analyzing yearly trends and using various methods of post-processing, new ideas are developed that help to better interest students.
Research: “ViSKit” is a brand that provides character-based learning kits to students through Visang Education’s online channel, “Visang Textbooks & Mom Talk.” Distributed by education companies, it is newly research and made each year based on students’ needs. Each season, different thematic concepts are used and the products are provided free of charge as various Visang events. Consumer responses improve yearly, and the event participation rates rise along with many reviews.
Inspiration: The brand name “ViSKit,” derived from “Visang Special Kit,” is a Korean wordplay, sharing pronunciation with the word ‘biscuit.’ The product characters were designed as biscuits to give a real ‘crunch’ to students’ learning, just like that of a biscuit. The chocolate, strawberry, green-tea, and cheeses biscuit characters engagingly represent daily life. ViSKit seeks to bring a familiar and friendly approach to students through its biscuit characters and products that enrich school life.
Project Duration: Recent Launch date: July 2021 in Korea
First Launch date: January 2018, new Korean semester event
Operation Flow: Student goods are designed with character-based “biscuits,” thus serving as a bridge for students to see Visang textbooks in a softer light than the “practicality-first” feeling often associated with educational companies.
Team Members: Kim Juhee / Kim Juhee / Lee Sumin