Reconstruct Galuega Autu: Faasologa o Posita by Haku Wang

Reconstruct Galuega Autu: Faasologa o Posita by Haku Wang is a highly esteemed winner of the very prestigious 2022 A' Design Award Uʻamea in Mamanu Ata Fa'atusa Competition Category.

UʻameaAta Fa'atusa· 2022

Reconstruct Galuega Autu: Faasologa o Posita

by Haku Wang

Client: Common Space

A' Design Award Uʻamea Winner in Ata Fa'atusa Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Reconstruct Galuega Autu: Faasologa o Posita

Tusitusiga o le Tusi: O le Reconstruct o se seti o posita ua fuafuaina e faalaeiauina ai le toe fesootai i totonu o se nuu. O le posita muamua e faaaogaina ai le faatumuina ma faaputuputuina o ata e faaali mai ai se tagata popole. O le posita lona lua e fausia ai se foliga pusa e fai ma faatusa o se meapueata e pu'eina ai se taimi o suiga. O le posita lona tolu e toe tusia ai le foliga o se Gambiered Canton Gauze Zongzi i laina ma tafatafaefa, ma o nei laina foi e fai ma faatusa o sootaga i le va o tagata. O posita ia ua lomia i le tele e A2 i luga o pepa ma ua saunia foi mo faaaliga faatekonolosi ma vasega faagaoioi i luga o media agafesootai.

The Recognition

About the A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Reconstruct Galuega Autu: Faasologa o Posita, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Reconstruct Galuega Autu: Faasologa o Posita e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Reconstruct Galuega Autu: Faasologa o Posita ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The set of posters was designed for advocating the importance of re-connection among community in the post-epidemic era. The first poster uses graphic filling and stacking to represent an anxious person facing the epidemic. The second constructs a special box as a symbol of a camera, which documents the critical moment of changes. The third reconstructs the shape of Gambiered Canton Gauze Zongzi through lines and rectangles. These lines also symbolize the connection between people.
Dimensions & Packaging: The posters are normally printed in A2 size, 420 x 594 mm. They are printed on Takeo Saigen paper, 200g. Also these posters are produced for digital displays (1080 x 1800 px).
Tags: Graphic Design, Poster, Illustration, Typography, Campaign, Community, Reconstruction, Reconnection
Production Technology: The posters were created by designer with Adobe Illustrator, Affinity Designer and Adobe After Effects software.
Design Challenge: The challenge of this project is to find the principle of things and reconstruct a new way of perceiving the world using graphic design methods.
Research: The research of this design is based on constructivism and Kandinsky’s Points and Lines to Plane, exploring the essence of substances through the study of the composition of the world and reconstructing a new way of perceiving the world.
Inspiration: Since the outbreak of the epidemic, people have been forced to live in small-scale communities and are under tremendous mental pressure. The design, which was inspired by Kandinsky’s research on points, lines, planes and colors, aims to build a new bridge between thinking and vision. With the use of these fundamental elements, it reconstructs a new way of perceiving the world and arouses people’s urge to interact and communicate.
Project Duration: The project has started since September 2021 in Foshan.
Operation Flow: The posters are designed as for print production and for digital purposes. They are designed for the community displays, arousing viewers’ interest, and then directing them to participate the activities and follow the official account of the organization to get the details. They are also for digital promote campaign. On social media, these posters are transformed into animated graphics.