Cloud Mountain Type Primary Function: Mamanu Ituaiga Mataitusi by Meng Shenhui

Cloud Mountain Type Primary Function: Mamanu Ituaiga Mataitusi by Meng Shenhui is a highly esteemed winner of the very prestigious 2022 A' Design Award Ario in Mamanu Ata Fa'atusa Competition Category.

ArioAta Fa'atusa· 2022

Cloud Mountain Type Primary Function: Mamanu Ituaiga Mataitusi

by Meng Shenhui

Client: Shenzhen Chengmei Culture Communication Co., LTD

A' Design Award Ario Winner in Ata Fa'atusa Category

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Verified Award Winner

Verify Award Status for #135379

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Colors

The Design

About Cloud Mountain Type Primary Function: Mamanu Ituaiga Mataitusi

Book Text: O le Cloud Mountain Type o se ituaiga mataitusi na musuia mai i mauga ao ma puao o Zhang Jiajie ma i ata tuai a Saina o laufanua. O foliga o mataitusi o loo tuufaatasia ai ata masani a Saina o ao ma mauga ma le fausaga o le alafapeta Latina. O mataitusi taitasi ua tusia i lima ona faalelei lea i polokalama fa'akomepiuta o ata, ma e mafai ona faaaogaina le ituaiga mataitusi i tele tetele eseese. Pe a vaaia mai lava latalata, e pulea e auiliiliga ma e faigata ai ona iloa le mataitusi, e pei lava o le foliga o se mauga e le mafai ona vaaia mai lona tumutumu.

The Recognition

About the A' Design Award Ario

O le A' Design Award Ario na manumalo ai Cloud Mountain Type Primary Function: Mamanu Ituaiga Mataitusi, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Cloud Mountain Type Primary Function: Mamanu Ituaiga Mataitusi e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Cloud Mountain Type Primary Function: Mamanu Ituaiga Mataitusi o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Cloud Mountain Type inspired by Zhang Jiajie, the Chinese cloud-fog mountains and ancient Chinese landscape painting. Combined the traditional Chinese clouds landscape with western character. The Chinese saying: You cannot recognize the shape of a mountain when you stand on it. When you stare at the details of the font, you even can’t recognize the letter itself, that is because you have already stand on the cloud-fog mountains.
Dimensions & Packaging: Variable size
Tags: Eastern culture and Western culture, Abstract and Concrete, Life meaning, Type design, Self-promotion
Production Technology: Photoshop, Pixelmator software, Hand drawing
Design Challenge: Eastern culture and Western culture, Abstract and Concrete, Full of life meaning
Research: When you stare at the details of the font, you even can’t recognize the letter itself, that is because you have already stand on the cloud-fog mountains.
Inspiration: The Cloud Mountain Type inspired by Zhang Jiajie, the Chinese cloud-fog mountains and ancient Chinese landscape painting. Combined the traditional Chinese clouds landscape with western character.
Project Duration: The project started in 2016 in Beijing and finished in 2021 in Shenzhen, and was exhibited in New York, Berlin and Seoul.
Operation Flow: The Cloud Mountain Type inspired by Zhang Jiajie, the Chinese cloud-fog mountains and ancient Chinese landscape painting. Combined the traditional Chinese clouds landscape with western character.
Team Members: Meng Shenhui
Image Credits: Meng Shenhui