KGI Bank Galuega Autu: Upegatafa'ilagi o Faletupe e Frog Singapore

O le mamanu KGI Bank Galuega Autu: Upegatafa'ilagi o Faletupe e Frog Singapore o se manumalo maualuga tele o le fa'ailoga mamalu 2022 A' Design Award Uʻamea i le Vaega Tauva Mamanu Upega Tafailagi.

UʻameaUpega· 2022

KGI Bank Galuega Autu: Upegatafa'ilagi o Faletupe

na mamanuina e Frog Singapore

Tagata Fa'atau: frog Singapore

Manumalo o le A' Design Award Uʻamea i le Vaega Upega

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Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #136784

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia KGI Bank Galuega Autu: Upegatafa'ilagi o Faletupe

Tusitusiga o le Tusi: O le KGI Bank o se upegatafa'ilagi tali vave (responsive) na fuafuaina mo se faletupe e aofia ai ni kamupani lagolago se fa. O le upegatafa'ilagi e fa'aalia ai fa'amatalaga tau pisinisi ma fa'atauga i totonu o se tulaga tu'ufa'atasi e tasi. O se manatu vaaia faigofie e mafai ai e tagata fa'atau ona su'esu'e vaega eseese o le faletupe i le fa'asologa. O micro animations e fa'aopoopo ai le fa'alagolago fa'alagona i gaioiga masani. O calls to action ma meafaigaluega e masani ona fa'aogaina ua tuu latalata e lagolago ai le laasaga fa'apea. O le fa'aleleia atili o le folauga (navigation) e maua ai se ta'iala mama i le va o vaega o kamupani lagolago. O le fa'atulagaga mo tagata fa'aoga (user interface) na fuafuaina i le Figma.

Le Fa'ailogaina

E Uiga i le A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai KGI Bank Galuega Autu: Upegatafa'ilagi o Faletupe, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina KGI Bank Galuega Autu: Upegatafa'ilagi o Faletupe e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai KGI Bank Galuega Autu: Upegatafa'ilagi o Faletupe ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: The site should not just be a platform for easy information, it should be about truly connecting with customers at every interaction. To do this, the site was redesigned to take customers on a journey to help them easily discover what they are looking for while emotionally engaging them through surprising micro animations that reinvents the common interaction.
Fua & Fa'apipi'i: Responsive mobile and desktop UI/UX design for a website which engages users and helps in discoverability of information.
Fa'ailoga: User Experience, User Interface Design, Design System, Website, Responsive
Tekonolosi Gaosiga: The user interface of this website was designed in Figma.
Lu'itau o le Mamanu: Updating the existing design system, the biggest challenge came in redesigning a site that showcased information about four different subsidiaries in one. The challenge lies in finding the balance between providing enough context for customers while ensuring ease of use. With this, the team focused on enhancing navigation to the different subsidiary sections with subtle guidance for easy discovery.
Su'esu'ega: Following a template based approach, the team first defined the design direction by identifying shared visual principles between the corporate and retail experience. To further build on the content guidelines for the entire redesign, the team analysed the existing guidelines and best practices to develop the overall simplified visual concept and templates.
Fa'aosofia: Informative yet minimalistic. Professional yet dynamic. This is how the team began reimagining what a bank website should look like. Ultimately, the big question is how can we unify the corporate and retail experience to create a site that is nimble, simple, and smart.
Umi o le Poloketi: The website was designed via online collaborative effort by team members from Singapore, Shanghai, and Taiwan across 9 weeks from 5th July 2021 to 10th September 2021
Fa'agasologa o Galuega: Simplifying the entire visual concept, the site was designed to help the customers feel relaxed by allowing them to slowly discover the different facets of the bank one at a time and layer by layer. Primed to be a digital companion for customers, strategically interspersed CTAs and easy access to commonly used tools are always nearby to encourage their next step.
Sui o le 'Au: Executive Creative Director: Ignatius Ong
Executive Program Director: Chaz Lu
Program Director: Lucas Chen
Project Creative Lead: Emmanuelle Hu Ying
Program Manager: Sandy Wang
Visual Designer: Anna Tsai and Qingbei Wang
UX Designer: Sue Su
UXUI Designer: Emma Wang
UX Design Assistant: Elvin Lu
Design Technologist: Sid Huang
Please note: Members in this project team are from frog design studios in Singapore and Shanghai.
Fa'aaloaloga o Ata: frog Singapore, 2022