Ario Ata Fa'atusa · 2022
Type Specimen Alskar Mataitusi
by Paul Robb and Moira Bartoloni
- A' Design Award Ario 2022 in Ata Fa'atusa
- CLIENT: S6 Foundry
- Estimated Number of Design Views: 43,000
- Verification code E2805DAE65 · Verify this award
Colors
About Type Specimen Alskar Mataitusi
Alskar sans ose mata'itusi mata'utia lautele lautele sans serif fa'aonaponei fa'atasi ai ma le malosi fa'atusa fa'atusa fa'atusa fa'atusa, fa'ata'ita'i i mea fa'alelei ma fa'atusa ai suiga fa'alelei fa'aonaponei. O le ituaiga faʻataʻitaʻiga na lolomi e pei o se nusipepa A2 (gaugau ma auina atu e pei o A4) ma faʻaalia ai le ituaiga mataitusi ma se lagona faʻaonaponei ma le poto masani.
About the A' Design Award Ario
O le A' Design Award Ario na manumalo ai Type Specimen Alskar Mataitusi, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Type Specimen Alskar Mataitusi e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Type Specimen Alskar Mataitusi o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.
Press Kit
- Unique Properties
- Alskar sans is an elegant contemporary wide sans serif typeface with strong stylistic geometric authentic contrasts, drawing on the aesthetics and representing the shifting contemporary aesthetics. The type specimen was printed as a newspaper A2 (folded and sent as A$) and presents the type face with a modern feel and experience.
- Dimensions & Packaging
- The project was designed in A2 spreads, folded to A4
- Tags
- Font design, Branding, Identity, Type design
- Production Technology
- The final specimen was printed on newspaper stock in CMYK
- Design Challenge
- The challenge was to interpret mainly an architectural movements and design a typeface that would visually feel correct within that genre.
- Research
- We researched the Brutalist movement in both architectural and visual arts.
- Inspiration
- The inspiration for the typeface was to design a character set with a contemporary feel with a strong aesthetic feel of the Brutalist movement. The idea was to develop a versatile font that would give the right visual consistencies to brand ranging from high fashion to artistic communications
- Project Duration
- The type face was developed from September 2021 and release January 2022.
- Operation Flow
- The specimen was sent to existing and potential design customers.
- Image Credits
- Paul Henry Robb
