Can You See the Music Fa'asinomaga Malosi by Brand Bar Communications is a highly esteemed winner of the very prestigious 2022 A' Design Award Ario in Mamanu Ata Fa'atusa Competition Category.

ArioAta Fa'atusa· 2022

Can You See the Music Fa'asinomaga Malosi

by Brand Bar Communications

Client: Franz Liszt Chamber Orchestra

A' Design Award Ario Winner in Ata Fa'atusa Category

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Verified Award Winner
Verify Award Status for #137173

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Can You See the Music Fa'asinomaga Malosi

O le galuega na faia mo Franz Liszt Chamber Orchestra o se faʻailoga faʻamalosi faʻamalosi musika e faʻamoemoe e toe faʻafouina foliga vaaia o le aufaipese. O ona foafoa ua faia se isi gagana fa'amusika, lea e mafai ai ona va'aia so'o se fati i totonu o le seti o ta'iala ua fa'amatalaina. O le fa'asinomaga e mafai ai e tagata ta'ito'atasi o le aufaipese ona fausia a latou lava logo fa'apitoa, e fa'atatau i le latou vaega e sili ona fiafia i ai o le fa'asologa. E le gata i lea, ona o se faʻataʻitaʻiga faʻatulagaina logo logo, e oʻo lava i le aofia e mafai ona avea ma se vaega malosi o le faʻafouga faʻamatalaga.

The Recognition

About the A' Design Award Ario

O le A' Design Award Ario na manumalo ai Can You See the Music Fa'asinomaga Malosi, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Can You See the Music Fa'asinomaga Malosi e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Can You See the Music Fa'asinomaga Malosi o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This music-driven dynamic identity aimed to revive the brand of the chamber orchestra. The team invented an alternative musical language, by which any melody can be visualized within the set of guidelines defined. The identity allows for each member of the orchestra to build their own personalized logo. Moreover, due to a custom developed logo design application, even the audience could become an active part of the identity renewal process.
Tags: music-driven, dynamic, flexible, identity
Production Technology: The new brand identity was introduced by a complete redesign of the orchestra’s website and other digital channels, which was then promoted by the “Can you see the music?” outdoor and online campaigns. The communication concept launching the new identity emphasized that from now on music can be heard, felt as well as seen. Tactical PR activities further enhanced awareness for the logo generator app, accessible among others on the website: https://www.lfkz.hu/en/logoapp
Inspiration: The idea was inspired by some favoured piece of music in the orchestra’s repertoire. By bending the five-line sheet music system into a circle, a brand-new musical language and design concept was created. Virtually any piece of music can be notated this way, meaning it can be visualized within the set of guidelines defined by the designers. Making music visible to anyone. Due to the dynamic nature of the identity, each member of the orchestra could create their own personalized logo.
Project Duration: The new identity was published in February, in Hungary.
Team Members: Creators:

Name: László Herbszt

Title: Art Director

Name: Attila Simon

Title: Creative Director

Name: Gyula Halász

Title: co-creative director

Name: Dániel Zelenák

Title: Music Consultant

Name: Bianka Földi

Title: Senior Designer

Name: Boglárka Izsáki

Title: Project Manager

Name: Kata Fodor

Title: Project Manager

Name: Péter Fülöp

Title: Lead Developer - Datalytix Solutions