Jing Yin Li Ta'iala Fa'ailoga Fa'apitoa e Sxdesign

O le mamanu Jing Yin Li Ta'iala Fa'ailoga Fa'apitoa e Sxdesign o se manumalo maualuga tele o le fa'ailoga mamalu 2022 A' Design Award Apamemea i le Vaega Tauva Mamanu Ata Fa'atusa.

ApamemeaAta Fa'atusa· 2022

Jing Yin Li Ta'iala Fa'ailoga Fa'apitoa

na mamanuina e Sxdesign

Tagata Fa'atau: Jing Yin Li

Manumalo o le A' Design Award Apamemea i le Vaega Ata Fa'atusa

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Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #137545

Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Jing Yin Li Ta'iala Fa'ailoga Fa'apitoa

Jing Yin Li o se fa'ailoga fa'apitoa ua mamanuina mo se fa'aputuga fa'atauga o le fufuluina ma le tausiga o lavalava i le maketi Saina. O le logo ua fausia mai foliga geometric faigofie, sikuea ma kuata li'o, ua faatulagaina i laina e fa. E tolu o laina e fausia ai mataitusi J, Y ma le L, o mataitusi amata o le igoa o le fa'aputuga. O foliga ua faatulagaina i se fa'atulagaga mautu ma tutusa e faailoa ai le faatuatuaina ma le malosi. O le lanu o le fa'aputuga ua faapaleniina i le va o le mumu ma le viole ma e faasino atu i ipu omea masani a Saina ma meaafale sanetalua mumu. E mafai lava ona faitauina lelei le logo i le maualalo o le tele e 6 i le 12 milimita.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Jing Yin Li Ta'iala Fa'ailoga Fa'apitoa, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Jing Yin Li Ta'iala Fa'ailoga Fa'apitoa e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Jing Yin Li Ta'iala Fa'ailoga Fa'apitoa e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: This design is divided into four rows. Three of them are combined with a square and a quarter of a circle, and the first row represents letter J and last one represents letter L. The second row contains two quarters, which forms a Y together with the third row. Those three letters happens to be abbreviations of brand name Jing Yin Li. Meanwhile, squares and circles are lined to be steady and symmetric, in order to show reliability and firmness.
Fua & Fa'apipi'i: Minimum size of logo: 6mmx12mm
Fa'ailoga: Brand Design, Logo, Branding, Visual Identity, Pure, Cleaning
Tekonolosi Gaosiga: Developed graphically in 1:2 ratio, four rows each is also in 1:2 ratio. The gap between each row is also design to 0.5mm when the height of logo becomes to 6mm. For this, logo takes most space inside and forms a strong and abstract shape and still can be used to print and injection molding.
Lu'itau o le Mamanu: 1.balance between conveying certain information and visual identifiability
2.balance between visual identifiability and apply to big and small product in the future
Su'esu'ega: Brand color is originated from traditional Chinese precious porcelain and red sandalwood furniture. It is balanced between red and purple. In Chinese culture, it is linked with some sense of luxury but not too much.
Fa'aosofia: For the visual identity of a new clothes cleaning and care brand at Chinese market, focused on providing healthy and slightly luxury lifestyle, comes to a name Jing Yin Li, which means pure gravitation or the power to the cleanness in English. As a new brand, its logo need to be eye-catching, along with sense of reliability and firmness. Designer tried to establish the whole graphic with simple geometric shapes like circles and squares, in order to make it easy for consumers to recognize and to remember. Those shapes also form three particular letters, which refers to the abbreviation of brand name Jing Yin Li.
Umi o le Poloketi: July to November, 2021, at Beijing, Shenzhen
Fa'agasologa o Galuega: Logo is basically abstract and consists of basic shapes, which makes logo easily recognized and remembered. It would be kind of interesting when viewers suddenly realize it looks like Jing Yin Li.
Pateni: Sxdesign
Sui o le 'Au: Fangbo Wu
Beibei Liu
Tianshu Liu
Haining Jiang
Xu Chen
Rong Zhang
Fa'aaloaloga o Ata: Sxdesign